Marketing Plan 101

marketing plan

What the heck is a marketing plan?!?

Do you know the difference between a marketing plan and a marketing campaign?

Understanding the difference in a marketing plan vs a marketing campaign is the difference between marketing success and marketing failure.  To succeed in promoting your business, a grasp on these processes is essential.

Our Marketing In A Minute video series  offering today explains the difference between the two.

Please join us now, and consider subscribing to our channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Marketing Is NOT Advertising

marketing vs advertising

Don’t make this myth-take!!

Contrary to what many people believe, marketing and advertising are not the same thing!

If you are looking to have success with your marketing, it is important to understand the difference. Knowing the nuances can make a big difference in successfully promoting your business.

Our Marketing In A Minute video series continues with an explanation of marketing vs. advertising.

Please join us now, and consider subscribing to our channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Check Your Aim!

target audience

Ready – Aim – Target!!

Defining your focus will improve your marketing results!

Now that you are ready to start looking for business, how do you find it? Don’t make the mistake of trying to be everything to everyone. Who is your target audience? Be clear on your offerings and define your ideal client.

Our Marketing In A Minute video series continues today with the need to target your audience.

Please join us now, and consider subscribing to our channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

How Big Is Your Dream?

dare to dream

Dare to dream!

And, while you’re at it, dream BIG.

Without a dream, nothing can be created. Everything that exists in the world today is the result of something that someone dreamed about creating.

Our Marketing In A Minute video series continues today, and we explore the concept of dreaming to advance your business.

Please join us now, and consider subscribing to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

What’s In A Name?

what's in a name

What does your name say about your business?

When creating and building your business, choosing the right name is an important first step.

How your business is found – and how it is perceived – often hinges on the choice of name. Prospects need to know how to find you, and your name can play a big part in accomplishing this feat.

Our Marketing In A Minute video series continues today. Please join us now, and consider subscribing to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

What’s Your Story?

what's your story

Well? What is your story?

Understanding what it is you are trying to communicate with your audience is a critical first step.

Today, our tip is about the importance of defining your story.

How you communicate with your community, and how clear you are within yourself, is the foundation upon which all other marketing functions will be built.  Therefore, be sure that you have absolute clarity.

Our Marketing In A Minute video series continues today. Please join us now, and consider subscribing to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Marketing In A Minute – New Video Series

inspire

Get ready for our newest project!

Those of you who have been following us know that we have been providing marketing tips and strategies to inspire twice a week for the past couple of years.

Our goal is to continue to provide you with information of value, in a format that works best for you.

As more and more people are using mobile devices, we have found that the preference of our audience is to receive information by video. Therefore, we are happy to announce that we are starting a new project today – the Marketing In A Minute video series!

Although we will continue to provide articles, podcasts and infographics when appropriate, it is our intention to grow this series, giving you marketing tips in an easily digestible and condensed format. Our videos will give you one tip per post, and will only take a minute or less.

Please join us for our intro video now, and while you are at it, subscribe to our channel so you won’t miss any new tips.

Watch our video now, or watch on YouTube:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Body Language Secrets

body language

What do your actions say about you?

Many studies have been conducted and many reports exist regarding the issue of body language. It’s no secret that our actions do often speak louder than words, sometimes revealing emotions and feelings that we were hoping to keep subdued.

The concept of body language, properly applied, can be a useful tool for marketers. Observing how a prospect is responding to what is being said can reveal important clues to help the astute marketer gauged the interest of the prospect.

My friend and colleague, Patty Miller, shared a video on LinkedIn speaking to this issue. The video is called five proven tactics to read body language. (You can find my interview on YouTube with Patty here!  Or here, if you prefer a podcast)

Watch the Video here:

So although this short video may appear to be a bit simplistic, it does clearly identify five key areas that anyone can observe to help read their audiences interest and engagement levels.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

Keep Your Eyes On The Prize – 3 Key Motivators

how to stay motivated

Do you ever think that maybe it’s time to throw in the towel?

Sometimes it can be difficult to stay motivated.

As an entrepreneur, some days it can feel like all you do is fight an uphill battle. And sometimes, during these times, you can feel a bit overwhelmed and wonder if all this effort is worth it, or if you should just throw in the towel and try something else.

As someone who has been an entrepreneur for over 30 years, I have felt this pain. During my career, I have had some big wins and some big losses – probably something familiar to your story. And when I feel like throwing in the towel, I take the time to re-evaluate why I do what I do and what it would mean to change all of this.

To help keep you moving forward, I have compiled the following three motivators:

1. Stay focused. Sometimes we get overwhelmed simply because we are pulled into many different directions at once. Entrepreneurs are used to juggling many balls, but occasionally we can feel boxed in. Create a checklist of things you have to take care of and prioritize them. Take care of them in order, staying focused on the issue at hand. And don’t beat yourself up if you don’t get everything done. Remember, Rome wasn’t built in a day.

2. Stay positive. Yeah, I know. Sometimes this is easier said than done. But remember that there is light at the end of the tunnel and that the struggles you are contending with will pass. Be sure that you are surrounding yourself with people who support you and are a positive influence. Naysayers will only drive you deeper into negativity.

3. Stay true to yourself. As I mentioned above, when you’re wondering whether to keep going or to give it all up, take the time to reflect white is you do what you do. Create the list of pros and cons-and, of course, there are pros and cons to everything and every career. Then take an objective look and see which column has the most weight. Your decision will become clear.

One bonus motivator: Take a break!  Go for a walk, watch a movie, visit a friend.  Just give yourself a bit of time away and you’ll be surprised how refreshed and ready to jump back into the thick of things you’ll be.

Now, I’m not suggesting that at times it might not be best to shift gears and do something else. And, while most people dream of being an entrepreneur, it certainly isn’t the life for everyone. But if you are a true entrepreneur and you generally welcome and even thrive on the challenges thrown in your path, review these three key motivators, take a deep breath and get back in the game.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.

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