Tag: prospecting for clients

Creating An Online Media Kit

Nancy Boisvert Video Blog , , , , , , , , , ,
online media kit

How To Create An Online Media Kit

Are you unclear on what, exactly, an online media kit is? Are you wondering if you can benefit from an online media kit? Or, how to create an online media kit? Well, odds are that developing one for your business can enhance the delivery of information to both prospects and the media.

Watch our video now, or on YouTube.

This video will help you understand the six main components to crafting your online media kit. Following the steps that are laid out in this video, you will be up and running with your own online media kit in no time!

But if you are a bit hesitant about setting this up on your own, or simply don’t have the time to take care of it, simply contact us and we will be happy to follow up with you.

Until next time…

Are you ready to grow your business now? If you are ready to take the next step and make your business more profitable, contact us today.

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Consultants, Temporary Workers And Small Business Owners – A Force To Be Reckoned With!

Nancy Boisvert Newsletter , , , ,
consulting

The workplace is evolving.

And all across North America, more and more people are choosing to become independent workers and consultants.

An independent worker is someone who is a consultant, a temp, or a small business owner. According to the third annual MBO Partners State of Independence Report, published in 2013, 17.7 million Americans deemed themselves to be independent workers in that same year. This survey reflected only those folks who work 15 or more hours per week as an independent.

Independent workers also create jobs. 1 out of every 4 independent workers has hired another person as either a subcontractor or an employee.

So Just Who Are These Independent Workers?

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Do You Know Your Competition?

Nancy Boisvert Newsletter , , , , ,
know your competition

You need to know your competition.

Regardless of whether your business operates online or offline, knowing and understanding your competitors is vital to your success. Just as no man is an island, no business operates in seclusion. It’s extremely important for you to do your research on your competitors and find out about their strengths and weaknesses. There will always be other businesses that provide variations of your own products and services, and knowing who they are and how they work will give you an edge on securing clients.

Most likely, you are targeting clients from the same pool of prospects. By knowing the tactics and techniques that your competitors are using, you can gain an advantage over them and attract the prospects to become your clients rather than theirs.

It’s important that you understand your competitors so that you can position your business and your products and services to stand apart from the crowd. Otherwise, you simply become just another business offering the same services as dozens of others. Why would a prospect choose you over any of the rest? Do you want to leave that to chance, or are you going to take a page from successful businesses to create and develop your own unique brand?

So how do you go about developing a strategy to position yourself and give your business a leg up on your competitors?

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