Tag: online marketing

Is Your Business Website Fully Optimized for the User Experience?

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website ux

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? We can do an evaluation and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business

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If your search engine optimization campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The SEO industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best SEO providers do for the businesses they serve.

1. Top providers perform SEO audits. SEO audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide SEO blueprints. SEO Blueprints lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide SEO strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

At Agapi Marketing & Consulting Ltd., we do all three.  Our experts are here to help you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How to Drive More Foot Traffic to Your Local Business with an Online Presence

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There are many things you can do to get more foot traffic to your door.

One of the things that’s surprising is that many local physical businesses don’t have, or don’t think they need, local SEO such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

If all this sounds great to you, and you need more information on how to get started, then know that we can help you get your business in the important places that matter most and help increase your foot traffic.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Online Ad Pricing Models: Which is Best for Your Business?

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What ad pricing model is best for your business?

Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.

Here are 6:

1. Cost-per-click (CPC) – you pay for every click
2. Cost-per-mille (CPM) – you pay for every thousand ad impressions
3. Cost-per-mille-views (CPMV) – you pay for 1,000 viewed only ad impressions
4. Cost-per-interaction (CPI) – you pay when a user interacts with your ad, such as installing an app
5. Cost-per-lead (CPL) – you pay based on leads acquired
6. Cost-per-action (CPA) – you pay for a defined action, such as a user buying your product

Cost-per-click (CPC) and cost-per-mille (CPM) are the most common models, and an increased focus on performance-based advertising has increased the popularity of cost-per-action (CPA) and cost-per-lead (CPL) models, but they may or may not be the right fit for your business.

It’s important to evaluate which model is best for your business. Each type has different strengths, some of which may align better with your business’s goals. It may be useful to consider what growth stage your business is currently in, as well as where you want to go. And, of course, consider which is the best platform to use based on your business’s unique needs and goals.

At Agapi Marketing & Consulting Ltd., we can help you answer these questions, find the pricing model and online advertising strategies that work best for you, and more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Digital Advertising Pays Off: How to Find the Platform that Works Best for You?

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Confused about which online advertising platform is best for you?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising.

There are many options and variables to consider. Feeling overwhelmed? We can help you navigate the options!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

3 Reasons To Start Using Google AdWords Today!

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benefits of google adwords

Are you looking to grow your business?

Are you hoping to bring in new customers? Do you want to see that bottom line grow?

Successful business owners with an eye to the future should be able to answer yes to all those questions.

At Agapi Marketing & Consulting Ltd., we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords. let us start helping your company grow today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Small Business Can’t Afford to Make these Online Advertising Mistakes

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online advertising mistakes

Don’t make these online advertising mistakes.

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off?

At Agapi Marketing & Consulting Ltd., we are familiar with hundreds of successful PPC campaigns. Take our advice: Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Is Your Business Anti-Social? Putting the ‘Social’ Back into Social Media Marketing

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social

Time to get social!

If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start.

But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough!

However, how do you put the ‘social’ back in social media and take your social media marketing game to the next level? By creating opportunities for your customers to get involved in the conversation and get to know you and your brand.

1. Post conversational status messages.

This will humanize your brand. Remind people that your business is run by individuals who care about their products and their customers, not by some faceless corporate machine. Allow your customers to connect with you on a human level.

2. Post videos of yourself talking to your target customers.

As a business owner, showing your face builds trust and, again, humanizes your brand.

3. Ask questions. Hear their story.

Ask about their needs and get feedback on your products or services. The exchange will benefit both you and your customers. You’ll be helping your customers feel like they are a valued part of your business, and as a business owner, you will gain valuable insight about your target customers.

4. Respond to comments.

Being social means engaging in a two-way conversation. When your customers reach out to you, make them feel heard and keep them engaged by responding thoughtfully to their comments.

Do these things, and your business will not only have gone social, but it will start taking off.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

BrightLocal Report: Ask, and You Shall Receive Reviews

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reviews

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing and why it’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Agapi Marketing & Consulting Ltd. can help you navigate best practices to use reputation marketing to your business’s advantage.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

3 Ways to Get More 5-star Reviews!

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5 star reviews

Want more 5-star reviews?

Anyone in business knows positive reviews, whether word-of-mouth or online, can be just as good as a marketing campaign to get customers in the door.

Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as hard as it may seem. Here are 5 things you can do to make sure customers leave satisfied and more than happy to write a good review.

Manage expectations – Don’t take on more than you can handle, or you’ll have customers leaving disappointed. It’s okay to tell customers exactly what is within your means. Once they’re in the door, meet their expectations and then go above and beyond!

Walk the extra mile – Simple gestures can go a long way. Your customer expects exceptional service, show them that you can provide that and more. Make your customer feel special, and they will, in turn, tell everyone else how special your business is.

Ask, while it’s still hot! – If you know you have satisfied customers on your hands, don’t be afraid to ask for that 5-star review. You can do this in person, or by leaving reminders where your customers can see them. Remember to make it easy for them to leave a review – online or otherwise.

Want to know more about how you can make your business 5-star review worthy? Contact us and learn more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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