Tag: online marketing

Finding the Digital Advertising Platform that Works Best for You

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digital advertising platform

What digital advertising platform should you use?

Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering which platform is right for you and your business? And, where should you start?

One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.

Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.

For the business to business type (B2B), LinkedIn is your best bet. As you may already know as a LinkedIn user, this platform has 500 million users across 200 countries, according to Fortune.

If you’ve already explored these options, don’t worry! There are many more to choose from, each with their own strengths. In addition to Facebook and LinkedIn, social media marketing options (which get your business in front of their impressive user bases) include Twitter, YouTube, Instagram, Pinterest, and Snapchat.

Search advertising platforms get your business priority placements whenever someone makes a search. While Google AdWords is the leader in search advertising, Bing Ads is also a strong option. The widely used pricing model in search advertising is CPC (cost-per-click), where you only pay when your ad gets clicked.

The third main type of platform is display advertising. Google’s DoubleClick Media and Yahoo’s BrightRoll are two of many that fall into this category which provides ad placements across their networks of publishers.

There are many options and variables to consider. Feeling overwhelmed? We can help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Grow your Potential Customers: Extend your Brand’s Reach to a Targeted Audience on Facebook and LinkedIn with $200.

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sponsored posts

$200 can grow your brand’s reach with boosted and sponsored posts.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, we can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, we can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How to Leverage Digital Word-of-Mouth Marketing for Your Business

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It seems many businesses are not taking advantage of online word-of-mouth marketing.

In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings.

One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm.

Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews.

They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.com.

Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer.

The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because those happy customers leave reviews, and those reviews get read by other prospects. Not to mention that this form of promotion costs less to manage than other forms of advertising.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Optimize Your Ads To Grab Attention and Raise CTR

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optimize your ads

You need to optimize your ads.

When you are running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it.

You want to make sure your ads grab your target’s attention and get you as many clicks as possible!

Here are a few of the tactics that we use to increase click through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Follow-up with your Potential Customers through Ad Retargeting

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ad remarketing

Get your potential customers back using ad retargeting.

When it comes to remarketing, some businesses have no idea what it means, or the benefits that it can bring by getting visitors (who left your website empty-handed) back to your website and purchasing what they were looking for.

It is important for a business to take every advantage that there is to convert a potential customer or client into a happy and satisfied customer. But this isn’t the only benefit of remarketing.

In fact, you can get some pretty interesting data by showing different ads to a customer who leaves your website and goes to another website.

This type of remarketing can serve to the visitor a reminder that they are looking for a certain product or service, and if they are moving around the web looking for this product or service from someone else, there is a good chance they might see your ad and return to convert. For example, you could show a different ad group to visitors who leave your website with a discount if they return to get what they were looking for. This strategy works so well that you are likely to see a 2-3 times increase in click-through-rates for these ad groups.

It might sound like a complicated process, but if you are already using Google AdWords, then you can take advantage of Google Ad Retargeting. These ads will be shown on other websites through the Google Content Network which are amazingly effective.

The benefits of a solid remarketing campaign strategy, and having Google Retargeting setup correctly are huge. The benefits range from having your ads in front of people when they are finally ready to buy, a much larger scale reach as these ads are shown on over 2 million websites, and much more efficient pricing, easier ad creation, and so on.

And there are many different ways to remarket with Google Adwords besides this. There is video remarketing, remarketing for mobile applications, having remarketing lists for search ads, and email-list remarketing which works by uploading your list of email addresses you have collected from your visitors.

When anyone on this list is signed into YouTube, Google Search, or Gmail, they will see your ads.

If ad targeting or remarketing is something you haven’t been doing, then don’t wait a minute longer to get started.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How Bounce Rate Helps Measure The Success Of Your Website

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bounce rates

Bounce Rate is a way to measure the success of your website.

The ‘rate’ is the percentage of visitors who come to your site and then immediately leave (‘bounce’) instead of sticking around to view other pages.

Imagine having a storefront and measuring the number of people who come in, take one quick look around and immediately leave, versus the people who come in to browse for a bit and eventually end up buying something.

Your website’s bounce rate is a window into the effectiveness of your storefront to retain potential customers. Google Analytics is a great tool for seeing how many visitors have been to your website in the last 30 days, which pages they visited the most, and how long they spent on those pages.

Here are a few things to keep in mind as you use Bounce Rates to improve your website and by extension, your business.

High Bounce Rate can highlight areas in need of improvement

You may notice that some pages have higher bounce rate than others, some with extremely high bounce rates that indicate little to no retention of traffic there. Use this as an opportunity to work on that page, and attract more visitors! Whether it be by updating it, improving the content, or perhaps assessing whether that page is really necessary.

A Low Bounce Rate means a quality entry page

Landing sites/entry pages are essential to maintaining a low bounce rate. They are your storefront – what draws the customers in! A low bounce rate on your entry page means that it is doing a good job of getting visitors to venture deeper into your site, getting them to view other pages and learn more about your business. Maintaining a quality entry page with relevant information, links to other pages, and pleasant aesthetics is key to making sure you are retaining visitors for as long as possible.

Bounce Rate should be relevant to your business’ objective

A high bounce rate on a particular page doesn’t always mean bad performance. Think about what pages on your site you want visitors to pay attention to the most. The goals of your business’ website should be in line with which pages you want to optimize for the lowest bounce rates.

Have more questions about how to use Bounce Rates to improve your website?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Are You Wasting Money? What is Your Customer Acquisition Cost?

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customer acquisition cost

What does Customer Acquisition Cost mean to you?

Your Customer Acquisition Cost, or CAC, is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period.

If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then your acquisition cost is $100 per new client.

All successful businesses measure their acquisition costs. Luckily, most promotional activity on the web can be measured very accurately.

If you are looking to succeed and make a profit, you must make sure that the pricing of your products and services covers your CAC.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How To Make Your Business Stand Out from the Crowd

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stand out from the crowd

Making your business stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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2 Simple Digital Marketing Success Stories You Can Copy

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digital marketing success stories

Digital marketing success stories.

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.

The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.

The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?

1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Organically Building Your Brand: Content Marketing on Linkedin

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content marketing on linkedin

How to build your brand with content marketing on LinkedIn.

LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way. Here is a brief guide on some of these tools and how they work.

LinkedIn Company Page

Catch the eye of your prospective customers with a Company Page. It should be a place where you can engage your target audience with things relevant to them such as links to your best white papers, e-books, case studies, how-to content and thought leadership content. Your Company Page should spread your company’s overall message by publishing content you know your target audience will want to see.

Showcase Pages

You love your business and think of many different parts of it as equally important in their own ways, but does your audience know that? Showcase pages are for creating a distinct platform for each aspect of your business that has its own message to share with its own target audience. By giving each part of your business its own distinct voice, you can extend your LinkedIn presence to reach the audience it needs to reach.

Long-form Posts

Should you go long on LinkedIn? The answer is yes! Publishing long-form content can position you as an expert and thought leader on the subject, giving your business credibility and authenticity. Another benefit to writing your own posts is giving a chance for like-minded professionals to interact and contribute while simultaneously spreading your message. If your post becomes a hot topic of discussion it will be a trending topic where it can be distributed and recommended to a much broader audience, giving you even further reach than before!

These tools and more are part of a larger LinkedIn toolbox that can help your business grow in an impactful way.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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