marketing strategy Archives - Page 3 of 18

Your Digital Marketing Strategy Needs To Be Aligned with your Business Goals

What is your digital marketing strategy?

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to invest in a Marketing Blueprint to ensure a spot-on marketing campaign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Top 3 Challenges to Tracking Your Digital Marketing ROI

January 1, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communications, digital marketing, how to grow your business, marketing, marketing strategy, online marketing, ROI, small business marketing

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges? Do you have a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Business Website Is The Foundation For Your Digital Marketing

December 24, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, marketing, marketing strategy, online marketing, web design, website, website marketing

Build a foundation for your digital marketing.

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product.

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Reputation Marketing Can Affect Your Business

November 22, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, marketing, marketing strategy, online marketing, online reputation management

Your online reputation can make or break your business.

Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand.

No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence on customer loyalty, satisfaction, and trust.

Customer retention is something that the majority of big and successful companies thrive on. Customers that are happy are more likely to be return customers who spend more money, and in turn, tell their friends and family about their experience.

Having a reputation marketing strategy in place should be the first thing your company focuses on when building your reputation.

More and more businesses are encouraging their customers to go online and post reviews about their experiences. There are many big review sites out there and the data you get from them can be invaluable to your reputation marketing campaign.

Managing these review sites builds trust and authority for your brand and shows your transparency and accountability. Getting feedback about your business and your brand provides you with valuable insights on where your business is falling short, and how you can improve. Even good feedback can be improved on.

Believe it or not, there are many companies that have failed due to having a bad reputation, and either not knowing, or not doing anything about it until it was too late.

On the other hand, it’s worth mentioning that companies with a good reputation financially outperformed companies with bad reputations in every way.

With a good reputation marketing strategy in hand, your business will benefit from higher brand equity, exponential growth, and a flood of loyal customers with increased customer lifetime value worth 10 times as much as their first purchase.

Don’t wait. Take control of your reputation marketing strategy today, and get started building your businesses trust, brand, and reputation today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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What’s The Importance of Customer Lifetime Value?

October 22, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, client engagement, client retention, customer lifetime value, growing your business, marketing, marketing strategy

Here’s why Customer Lifetime Value is important to your business.

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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4 Ways To Tell That Your Website Needs A Redesign

October 8, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communications, marketing, marketing strategy, web design, website, website marketing

Don’t put off that redesign!

At Agapi Marketing & Consulting Ltd., we want to make sure your business looks irresistible online. so we had our experts compile a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, it is definitely time to consider a redesign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

DoesYour Business Stand Out From The Crowd?

September 30, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing strategy, online marketing, online reputation management, reputation marketing, SEO, small business marketing, social media, social media marketing

You need to stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing and validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: marketing strategy

What is your digital marketing strategy?

Here are some variables that will shape your Marketing Blueprint:

Your goals could be a mix in any of these categories:

Do you have a system to track your Digital Marketing ROI?

So the top 3 problems are:

Build a foundation for your digital marketing.

Get the advantage by using advanced marketing tools and practices.

Your online reputation can make or break your business.

Here’s why Customer Lifetime Value is important to your business.

Having a clear digital marketing plan is a must.

Don’t put off that redesign!

Customer reviews can be useful as marketing content.

We know you are busy so we compiled a list of tips you can begin today.

You need to stand out from the crowd!