Tag: building your business

Start Using SEO And Start Gaining More Customers!

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how SEO helps you get more customers

How SEO helps you get more customers.

Tired of spending money on print ads, billboards, flyers, and more? Save money, and let our experts show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. It allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of finding customers, SEO will help you get found by customers.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

It’s is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How To Benefit from Business Blogging

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business blogging benefits

Does your website have a blog?

Are you blogging?

Consider these statistics:

1. Companies that use blogs receive 67% more leads than companies who don’t!
2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging!
3. Businesses that blog get more visitors to their website (average of 55% more website visitors)
4. Almost half of the companies in the US use blogs to marketing their product/services because it works!
5. If you blog 16 to 20 times in a 30-day period, you will generate nearly 3 times as many leads as those businesses who do not blog.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

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Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

Get the advantage by using advanced marketing tools and practices.

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected.

And that only 15% of companies use these tools, analytics, and practices widely for more effective marketing and sales efforts.

Are you in the 15%, or are you having trouble integrating these tools and practices to your business?

On a scale of 1 to 10, with 10 being the highest, at what extent do you use advanced tools to maximize your marketing?

Shoot us an email and let us know.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Reputation Marketing Can Affect Your Business

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watch your online reputation

Your online reputation can make or break your business.

Creating and maintaining a positive reputation for your business is a vital and important aspect in creating a loyal customer base while building your brand.

No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence on customer loyalty, satisfaction, and trust.

Customer retention is something that the majority of big and successful companies thrive on. Customers that are happy are more likely to be return customers who spend more money, and in turn, tell their friends and family about their experience.

Having a reputation marketing strategy in place should be the first thing your company focuses on when building your reputation.

More and more businesses are encouraging their customers to go online and post reviews about their experiences. There are many big review sites out there and the data you get from them can be invaluable to your reputation marketing campaign.

Managing these review sites builds trust and authority for your brand and shows your transparency and accountability. Getting feedback about your business and your brand provides you with valuable insights on where your business is falling short, and how you can improve. Even good feedback can be improved on.

Believe it or not, there are many companies that have failed due to having a bad reputation, and either not knowing, or not doing anything about it until it was too late.

On the other hand, it’s worth mentioning that companies with a good reputation financially outperformed companies with bad reputations in every way.

With a good reputation marketing strategy in hand, your business will benefit from higher brand equity, exponential growth, and a flood of loyal customers with increased customer lifetime value worth 10 times as much as their first purchase.

Don’t wait. Take control of your reputation marketing strategy today, and get started building your businesses trust, brand, and reputation today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Get More Customers! Map Your Website Out Along The Customer’s Journey

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customers journey

How have you mapped out your website?

Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate.

Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others focus on the ‘Action’ stage without providing sufficient information.

Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey?

Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from whatever buying stage they are in and on whatever page and content they are currently on to the next logical and intuitive step.

This strategy requires a deep understanding of your customer, what they need and how you meet that need. This means knowing what information in certain media formats they need to absorb to learn more about your offerings in a way that will resonate with their motivation to buy. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Pay-per-click Advertising: The Key To Quick Digital Dominance

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ppc for digital dominance

Using PPC is the key to digital dominance.

So you are a new online business, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things to know before embarking on a campaign This include but not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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What’s The Importance of Customer Lifetime Value?

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what is customer lifetime value

Here’s why Customer Lifetime Value is important to your business.

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Contact us to learn how we can help you effectively measure your Customer Lifetime Value.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Great news for business owners in the travel and hospitality industry!

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travel and hospitality industry

Things are heating up for the travel and hospitality industry.

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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15 Strategies That Will Boost Your Website’s Conversion Rate

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low conversion rate

Is a low website conversion rate getting in the way of your business’s success?

Here are 15 of our tips to optimize your conversion rate:

1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.

2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.

3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.

4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.

5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.

6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.

7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.

8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.

9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.

10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”

11. Create urgency. Limited-time incentives give your customers a reason to take action now.

12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.

13. Display your award badges. Show off any honors you’ve gotten to add wow factor.

14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.

15. Add a live chat feature. Live chat support adds value.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Your Customer’s Voice Is A Valuable Marketing Tool

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customers reviews

Do you care what your customers think about you?

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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