agapi marketing Archives - Page 28 of 50

Rev Up Your Revenue By Getting Customer Reviews

Online reviews are crucial to managing your reputation, gaining trust and building confidence.

Trust is a key element to gaining and maintaining customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s exactly how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

So you need to always provide a good experience, earn those positive reviews, get them published, and see more repeat and new sales coming to your business.

There are additional benefits to getting positive reviews and 5-star ratings:

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.

Increased Click-through Rate
Consumers will most likely click on a business with impressive reviews in the search results.

Create Consumer Loyalty
Your customers who take the time to leave a 5-star rating are far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You
Even just a handful of positive online business reviews are worth a great deal and can attract new customers to our business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Beat Bigger Brands and Boom your Business

August 25, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, local business, local search, online marketing, small business marketing

Are you a Small Local Business?

Being small doesn’t matter when you are offering bigger value and personalized services. What you need is to become more visible online to people looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses?

Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, Social Media Marketing allow us to market our businesses in the same way bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. Most often than not, observation, analyses, and recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays going down to personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to access digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Contact us if you want to seize the opportunities digital marketing can bring to reclaim your domination in your own territory.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Local Business Alert! The Local Search Results will Give You More Business Results

August 23, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, how to grow your business, local business, local search, marketing, small business marketing

Appearing in Local Search results will boost your business.

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?

Are you visible in Google’s ‘Local Pack’ and expanded results?

Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important.

Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.

However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.

Here are some of the important ranking factors that we can help you with based on a study by Moz:

1. Google My Business Listing Signals
2. Link Signals
3. On-page Signals
4. Citation Signals
5. Review Signals
6. Behavioral Signals
7. Personalization
8. Social Signals

Sounds too technical and challenging for you? No worries, Agapi Marketing & Consulting Ltd. is here to help you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get Customer Reviews And Rev Up Your Revenue

August 21, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, client retention, client reviews, marketing, online marketing, online reviews

Online reviews are crucial to managing your reputation, gaining trust and confidence.

Trust is a key element to gaining new and keeping customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s how online reviews work.

Let’s take a look at these statistics from BrightLocal:

Your potential customers are now checking what others say about your products or services before buying!

So always provide a good experience, get those well-deserved reviews, and get more repeat and new sales.

There are additional benefits to getting positive reviews and 5-star ratings.

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.
Increased Click-through Rate
Consumers most likely click on business with impressive reviews in the search results.
Create Consumer Loyalty

Your customers who take the time to leave a 5-star rating will far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You

A handful of positive online business reviews are worth a great deal and can attract more new customers to our business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Monitor your Online Reputation with Google Alerts

August 18, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, branding, online marketing, online reputation management, social media marketing

Are you using Google Alerts?

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

Claim your brand name
Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
YouTube
Pinterest
Instagram
Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get More Customers! Make Sure your Website is Mapped Out Along the Customer’s Journey

August 15, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, designing a website for marketing, marketing strategy, online marketing, web design, website

Want to know how to get more customers?

Your customer’s journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage until they jump to the next. Sometimes, the progress takes months, and sometimes the jump is immediate.

Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase, while some focus more on the ‘Action’ stage without providing sufficient information.

At Agapi Marketing, we ensure that your website talks to your visitor relevant to their stage in the buying process. Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey?

Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from wherever buying stage they are and on whatever page and content they are currently onto the next logical and intuitive step.

This strategy requires a deep understanding of your customer about what they need, and how you meet that need; what information in certain media formats they need to absorb to learn more about your offerings that will also resonate with their motivation. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Is your Digital Marketing Strategy Aligned with your Business Goals?

August 8, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, digital marketing, marketing strategy, online marketing, ROI

Marketing Strategies, including digital marketing strategies, can be hard to find!

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
– Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to spend at least $500 on a Marketing Blueprint to ensure a spot-on marketing campaign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: agapi marketing

Excerpt From "Creating A Solid Marketing Plan For Your Business"

Online reviews are crucial to managing your reputation, gaining trust and building confidence.

Trust is a key element to gaining and maintaining customers.

Are you a Small Local Business?

Here’s a short list:

Appearing in Local Search results will boost your business.

Are you visible in Google’s ‘Local Pack’ and expanded results?

Online reviews are crucial to managing your reputation, gaining trust and confidence.

Trust is a key element to gaining new and keeping customers.

That’s how online reviews work.

Your social media marketing initiatives must be built on conversations.

Here are a few tips:

Are you using Google Alerts?

Want to know how to get more customers?

Should you consider hiring a Marketing Director?

Marketing Strategies, including digital marketing strategies, can be hard to find!

How do your marketing campaigns measure up?

Are you getting the results you expected?