agapi marketing Archives - Page 20 of 50

Do You Know The Top 3 Challenges to Tracking Digital Marketing ROI

March 27, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, marketing, marketing strategy, measuring ROI, online advertising, online marketing, ROI

There are challenges when tracking your digital marketing return on investment.

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue
Aligning KPIs to revenue
Tracking leads to revenue

Are you having the same challenges? Do you find a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Did You Know Accreditation by the Better Business Bureau Can Increases Sales

March 24, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building trust, building your business, client retention, consumer, customer, marketing, trust

Getting Accredited By The Better Business Bureau Builds Consumer Confidence

The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness.

So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB seal, and when they see it displayed on a website or business, it instills confidence and trust.

And those consumers are likely to purchase based on this. Reviews are important online, but 90% of consumers don’t bother hunting for a lot of reviews and will read less than 10 reviews before forming an opinion.

Most of those consumers are going to go right to the Better Business Bureau first. And sometimes that one review is enough to make their decision. But what if your business is not accredited? This could actually hurt your business as becoming accredited shows that you’re a company that is accountable and can be trusted.

And a company that is trusted, makes more profit.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your 5-Minute Website Workshop

March 22, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, branding, building your business, designing a website for marketing, web design, website, website marketing

Take a 5 minute website workshop and improve your customer experience.

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible.

While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site.

First, we will take a look at whether or not the website is correctly designed.

Your website…

Must be user-friendly
Must set a clear path for customers to make a purchase
Must have trust signals
Name of the Business Owner
Address, Phone
Must have security
Use HTTPS or Secure Sockets Layer
Must have customer support contact information

Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns.

You need to have the answers to these questions readily available to them or they will quickly move on to another site that does.

Why should they buy from you?
What benefits your product/service will give to them?
What Features does it offer?
What are the technical details and specifications?
Where are the guides and tutorials?
Do you have any testimonials from real customers?

These are all things that you need to have on your website to ensure the steady flow of customers coming through your site. Even addressing one or two issues that you noticed while reviewing this list can have a major impact on the number of customers you see moving through your website.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Drive More Foot Traffic to Your Local Business with an Online Presence

March 18, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, local business, local search, online marketing, SEO

There are many things you can do to get more traffic to your door.

One of the things that’s surprising is that many local ‘brick and mortar’ businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices more than ever.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online so that they can be found easily by new prospective customers. Getting yourself listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Make Your Business More Visible Today!

March 15, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, facebook, facebook advertising, google adwords, marketing strategy, online advertising, online marketing, website marketing

You need your business to be visible!

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1. Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Top 3 Challenges to Tracking Digital Marketing ROI

March 12, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, marketing strategy, measuring ROI, online marketing, return on investment, ROI, social media, social media marketing

What are the top 3 challenges to tracking your digital marketing ROI?

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue
Aligning KPIs to revenue
Tracking leads to revenue

Are you having the same challenges? Do you find a compelling reason to learn more about this?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

12 Ways to Promote Your Business in 140 Characters or Less

March 9, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online marketing, social media, social media marketing, twitter

You can promote your business using a mere 140 characters.

Ok, it’s now 280 characters…

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: agapi marketing

Google crawling is key for your SEO score.

There are challenges when tracking your digital marketing return on investment.

Getting Accredited By The Better Business Bureau Builds Consumer Confidence

Take a 5 minute website workshop and improve your customer experience.

There are many things you can do to get more traffic to your door.

You need your business to be visible!

1. Google Adwords

2. Facebook Ads

What are the top 3 challenges to tracking your digital marketing ROI?

Building trust using reputation marketing.

You can promote your business using a mere 140 characters.

Here are 12 ways to get started in promoting your business on Twitter today!

Use SEO to get more customers?