Tag: agapi marketing

Great news for business owners in the travel and hospitality industry!

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travel and hospitality industry

Things are heating up for the travel and hospitality industry.

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Do You Have A Clear Digital Marketing Plan?

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digital marketing plan is a must

Having a clear digital marketing plan is a must.

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

It’s time to create your digital marketing strategy.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Social Media Marketing Works

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how social media marketing works

Want to know how social media marketing works?

LinkedIn has more than 900 million users. That’s a huge audience. Facebook has an astonishing 1.5 billion daily users. There are 354 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients.

Ninety-one percent of retail brands use 2 or more social media channels. Having control over your social media is essential if you are to become a successful brand. Controlling the messages you send out to your customers is a key factor. Contact us and we’ll let you know how to get it right.

Watch our series on the 10 Keys to Successful Social Media Marketing.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

4 Ways To Tell That Your Website Needs A Redesign

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redesign your website

Don’t put off that redesign!

At Agapi Marketing & Consulting Ltd., we want to make sure your business looks irresistible online. so we had our experts compile a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, it is definitely time to consider a redesign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Use Reviews As Marketing Content!

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customer reviews as content

Customer reviews can be useful as marketing content.

If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin today.

1.Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? Don’t hesitate to email us with your questions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Pay-per-click Advertising is the Key to Digital Dominance

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pay-per-click advertising

How does pay-per-click advertising help your business?

So you are a new business online, or are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to have knowledge of. This includes but is not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Website

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why optimize your website

Why do you need to optimize your website?

An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content, it will understand the product or service that you are selling and present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves, so keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

DoesYour Business Stand Out From The Crowd?

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reputation marketing online

You need to stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing and validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Rising to the Occasion with a Clear Digital Marketing Plan

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digital marketing strategy reasons

Do you have a clear digital marketing plan?

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Convinced you need to create your digital marketing strategy?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Do You Think Social Media Marketing Works?

Nancy Boisvert Newsletter , , , ,
do you think social media marketing works

What do you think about social media marketing?

LinkedIn has over 900 million users. That’s a huge audience. Facebook has an astonishing 1.5 billion daily users. There are 354 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients.

Ninety-one percent of retail brands use 2 or more social media channels. Having control over your social media is essential if you are to become a successful brand. Controlling the messages you send out to your customers is a key factor. Contact us and we’ll let you know how to get it right.

Check out our video series on Successful Social Media Marketing.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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