How Long It Does Take to See the Results of Digital Marketing?

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digital marketing results

Are you impatiently waiting to see the results of your digital marketing efforts?

This is a frequently asked question. The answer depends on what you are looking to accomplish and the strategy that you have put together.

Are you looking for short-term results or are you planning for next year?

If immediate short-term results are your aim, then you should choose pay-per-click advertising (PPC). The results can be seen in 2 days or in a week.

Comprehensive keyword research and continuous monitoring and optimization of your PPC settings will maximize performance and yield ongoing positive results.

If your vision is for longer-term gains then consider search engine optimization (SEO). A comprehensive and thorough SEO campaign will start to yield results after a few months. This may take 4-6 months or 6-9 months.

Successful results mean not only increase your website ranking on search engine results but also receiving leads that lead to sales.

Visit our website to learn more about our marketing audit and blueprint consulting services.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Monitoring Your Online Reputation With Google Alerts

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google alerts for your online reputation

Google alerts is a great way to manage your online reputation.

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?
  • Claim your brand name
  • Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Suggested tool:
NameChk.com
Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
YouTube
Pinterest
Tumblr
Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How Much Should Your Marketing Budget Be?

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It’s important to set a budget for marketing.

Do you have a set rule for marketing budget allocation?

Or do you just allocate marketing whatever is left after all of the projected business expenses for the year have been set?

USBA suggests 7% to 8% for small businesses. However, you can shoot for up to 20% if you really want to smash it hard in the marketplace.

A survey from the CMO Council, on the other hand, comes with similar results with 74% percent of marketers allocating 4% to 6% of their annual gross revenue to marketing, while only 2% apportion more than 20%.

The size of your marketing budget will fuel your marketing efforts, and so if you’re in a very competitive industry, and most especially if you’re in the early stages of your business, then you should really have a strong budget.

How do you structure your marketing budget?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Leverage Digital Word-of-Mouth Marketing for Your Business

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word-of-mouth

Word-of-mouth marketing is the best recommendation you can get.

But many businesses seem not to be taking advantage of online word-of-mouth marketing.

In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings.

One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm.

Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews.

They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.

Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer.

The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because those happy customers leave reviews, and those reviews get read by other prospects. Not to mention that this form of promotion costs less to manage than other forms of advertising.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Why Customer Lifetime Value Is Important

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measure your clv

Are you measuring your CLV?

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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5 Ways To Be More Engaging On Social Media And Gain More Customers

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engage on social media

To reap the rewards of social media, you have to engage.

Social media is not a place where people go to view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard.

We want to share five of our tactics to make sure your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers

If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback

Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls

People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organize Giveaways, Contests, and Promotions

This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions

Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How Online Review Sites Have A Huge Impact On Businesses

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online review sites

How do online review sites impact your business?

Most small businesses and companies don’t think about online reviews and the impact they can have both positively and negatively on your business.

Some business owners are afraid to find no reviews, while others are afraid of finding bad reviews. These are definitely not reasons to ignore the power of review sites.

Business reviews are more important now than ever for several reasons. It might come as a surprise to find out that business reviews for some sites now show up in the top search engine results for that company.

For example, try doing a search such as reviews for ‘company name’ and look at the results. Review sites such Angie’s List, Google My Business, Facebook, Yelp, Foursquare, Yellow Pages, and Better Business Bureau are going to show up at the top of the list due to the ranking power of a website that gets thousands of visitors leaving comments about ‘x-brand’ company.

Moreover, it’s clear that business reviews aren’t going anywhere. In fact, they are becoming more and more popular.

That is why it’s more important now than ever to get involved and build a presence in the online review community. These types of reviews are invaluable to any business for many different reasons. If you get good reviews, then you can look at those and see what you are doing right that makes your customers happy.

On the other hand, negative reviews can show you where you need to improve, and you can either defend yourself online if you’ve done nothing wrong, or you can make things right with an unhappy customer — which shows that you are accountable and genuine.

This builds trust and authority for your small business and also confidence in any future customers that might be looking at how you handle complaints.

The one thing that you don’t want is to have unmanaged online negative reviews without taking the necessary action. This will hurt your business.

Anyone knows that having a good reputation can drive conversions. And with so many businesses out there competing for business, it’s a good idea to manage your online reviews.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Social Media Marketing – Does It Work?

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social media marketing works

Wondering if social media marketing works?

LinkedIn has over 900 million users. That’s a huge audience. Facebook has an astonishing 1.5 billion daily users. There are 354 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients.

Ninety-one percent of retail brands use 2 or more social media channels. Having control over your social media is essential if you are to become a successful brand. Controlling the messages you send out to your customers is a key factor.

Watch our series on 10 key elements to successful Social Media Marketing.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Using Multiple Social Media Sites Can Grow Your Business

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use multiple social media sites

Here’s how using multiple social media sites can help grow your business.

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels in 2019, according to Pew Internet Research:

Facebook:

– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:

– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:

– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Why You Should Be Using Facebook To Promote Your Business

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Facebook can benefit your business through promotion.

A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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