The Better Business Bureau is a non-profit accrediting organization that gives its stamp of approval when a business meets high standards of quality, responsibility, and trustworthiness.

So why is this BBB logo so important? Recent studies have shown that 8 out of 10 consumers recognize the BBB seal, and when they see it displayed on a website or business, it instills confidence and trust.

And those consumers are likely to purchase based on this. Reviews are important online, but 90% of consumers don’t bother hunting for a lot of reviews and will read less than 10 reviews before forming an opinion.

Most of those consumers are going to go right to the Better Business Bureau first. And sometimes that one review is enough to make their decision. But what if your business is not accredited? This could actually hurt your business as becoming accredited shows that you’re a company that is accountable and can be trusted.

And a company that is trusted, makes more profit.

If you would like to learn more about Better Business Bureau accreditation, then contact us today and we will get you started in the right direction, and show you what you need to become accredited.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing.

It’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Agapi Marketing & Consulting Ltd. can help you navigate best practices to use reputation marketing to your business’s advantage. Contact us for more for more information.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Are you a Small Local Business?

Being small doesn’t matter when you are offering bigger value and personalized services. What you need is to become more visible online to people looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses. Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, Social Media Marketing allow us to market our businesses in the same way bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. Most often than not, observation, analyses, and recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays going down to personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to access digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Contact us if you want to seize the opportunities digital marketing can bring to claim your domination in your own territory.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Online reviews are crucial to managing your reputation, gaining trust and building confidence. After all, trust is a key element to gaining and maintaining customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s exactly how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

So you need to always provide a good experience, earn those positive reviews, get them published, and see more repeat and new sales coming to your business.

There are additional benefits to getting positive reviews and 5-star ratings:

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.

Increased Click-through Rate
Consumers will most likely click on a business with impressive reviews in the search results.

Create Consumer Loyalty
Your customers who take the time to leave a 5-star rating are far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You
Even just a handful of positive online business reviews are worth a great deal and can attract new customers to our business.

Contact us to learn more about boosting your revenue with reviews.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust.

And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients.

Having a good reputation marketing strategy where you have someone manage the aspects of online reviews can be very rewarding especially when it comes to building trust for your brand.

Getting listed on these review sites is the first step in wowing potential customers, and at the same time showing these future prospects that you care about your brand, and care about customer experience. If you don’t do this, your competition will, and are already likely taking advantage of getting positive reviews.

If you are interested in getting started on improving your online reputation, then contact us today.

Don’t wait a minute longer to find out that your business has unchecked reviews online. Take control of your reputation marketing strategy now.

Contact us and we will help you get started with 5 easy steps to immediately improve your business reputation.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share