Author: Nancy Boisvert

Optimize Your Website

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why optimize your website

Why do you need to optimize your website?

An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content, it will understand the product or service that you are selling and present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves, so keeping up with the changes with your SEO consultant will give you an edge over your competitors.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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DoesYour Business Stand Out From The Crowd?

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You need to stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing and validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Rising to the Occasion with a Clear Digital Marketing Plan

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Do you have a clear digital marketing plan?

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Convinced you need to create your digital marketing strategy?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Do You Think Social Media Marketing Works?

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What do you think about social media marketing?

LinkedIn has over 900 million users. That’s a huge audience. Facebook has an astonishing 1.5 billion daily users. There are 354 million Twitter accounts. The list goes on, and the audiences continue to grow. It’s obvious that if you want to succeed you should be interested in this huge pool of potential clients.

Ninety-one percent of retail brands use 2 or more social media channels. Having control over your social media is essential if you are to become a successful brand. Controlling the messages you send out to your customers is a key factor. Contact us and we’ll let you know how to get it right.

Check out our video series on Successful Social Media Marketing.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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2 Simple Digital Marketing Success Stories To Copy

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Don’t know how to create digital marketing success?

Here are two stories you can replicate.

Dacia and Facebook

Dacia is one of Europe’s fastest growing car brands.
The Goal: Their aim was to grow their brand and to generate more leads.
The Result: 60,000 extra cars sold in the last three years. That’s a huge success!

How did they do it?

1. They decided to use social media.
2. They chose Facebook to get their message across.
3. They targeted desktop-using customers and customers who primarily used their smartphones.
4. The tool they used was Facebook’s boosted posts. This allowed them to test the market and find out where their potential customers were and the best time to place an ad in front of them.

The Girl Scouts and Twitter

The Girl Scouts are well-known for making and selling their own cookies to raise funds for the local community.
The Goal: To increase downloads of their mobile app.

The Result: Nearly 20k extra downloads as a direct result of their Twitter campaign!

How did they do it?
1. They decided to use social media.
2. They chose Twitter to do their promotion.
3. They added images to the app to show how delicious and inviting their cookies were.
4. They used the Twitter App Card so customers seeing their Tweet could access the app directly from their Tweet. Simple!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Get More Customers! Ensure Your Website Is Mapped Out Along The Customer’s Journey

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Take your customers on a journey using your website.

Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate.

Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others focus on the ‘Action’ stage without providing sufficient information.

Does your website’s navigation and content address all of the needs of your potential customers on every step of their journey?

Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from whatever buying stage they are in and on whatever page and content they are currently on to the next logical and intuitive step.

This strategy requires a deep understanding of your customer, what they need and how you meet that need. This means knowing what information in certain media formats they need to absorb to learn more about your offerings in a way that will resonate with their motivation to buy. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible.

Contact us to learn how we can help you fix your website.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Growing your Business with AdWords. Now with Google Optimize + Google Surveys 360

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Use Google AdWords and grow your business.

Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per Acquisition? What’s your Abandonment Rate?

Your PPC campaigns should be getting an unprecedented boost under capable hands now that Google Optimize and Google Surveys 360 work with Google AdWords!

Google Optimize facilitates the A/B testing of your AdWords PPC landing pages and landing page elements and shows you which site experiences engage and delight your customers. It will also give you the solutions you need to deliver them. Google Surveys 360, on the other hand, enables you to directly ask questions to your remarketing lists to help you understand what worked best for them and what didn’t.

You’ll get richer insights from your AdWords to take action on with Google Optimize and Google Surveys 360.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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10 Ways to Promote Your Business with Social Media

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promote your brand using social media

Promote your brand using social media.

Are you putting social media to work effectively?

Follow these 10 strategies to reach social media success!

1. Choose the Right Platforms

Every business is different. Make sure you consider both your customers and your business. Find out what social media sites your audience uses most, and think about which sites are the best fit for your products, too.

2. Create Unique Content for Each Platform

Your customers use different social media sites for various reasons and purposes. Make sure you’re crafting content that reflects the strengths of each platform.

3. Create a Social Media Calendar

Get organized by creating social media calendars to help you post consistently and effectively.

4. Optimize Post Times & Frequency

For that calendar, make sure you incorporate the best times to post on each site and the optimal frequency of posts.

5. Encourage Engagement

Make sure your social media is social! Interactive posts will encourage your customers to engage with you.

6. Target Your Social Media Outreach Expertly

Go for quality over quantity with your outreach: utilize your business advocates, peers, and “big fish” influencers to your advantage.

7. Avoid Over-Promote Your Brand

Don’t give in to the temptation to directly promote yourself every time. Some experts recommend the 1-in-7 rule: for every 1 openly promotional post, make 6 content posts.

8. Share Video

Visual content, especially video, is a proven attention-grabber.

9. Build a Community Around Your Brand

Another common pitfall is trying to get the most followers possible. Instead, we recommend you focus on cultivating a loyal, engaged customer base.

10. Provide Value to Your Followers

To keep them engaged, give your customers something useful, whether you entertain or inform them. This will help you gain followers and spread your content to a wider consumer base.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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15 Strategies That Will Boost Your Website’s Conversion Rate

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low conversion rate

Is a low website conversion rate getting in the way of your business’s success?

Here are 15 of our tips to optimize your conversion rate:

1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.

2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.

3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.

4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.

5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.

6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.

7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.

8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.

9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.

10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”

11. Create urgency. Limited-time incentives give your customers a reason to take action now.

12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.

13. Display your award badges. Show off any honors you’ve gotten to add wow factor.

14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.

15. Add a live chat feature. Live chat support adds value.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Driving More Foot Traffic To Your Local Business With An Online Presence

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online presence

An online presence can increase your foot traffic!

There are many things you can do to get more traffic to your door.

One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need, is local SEO, such as getting listed on major local business listings.

Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile devices.

People use their smartphones to do everything from ordering pizza, to finding out who has the best price on the car part they suddenly need. And while this is just a small example, you may or may not be surprised that many people go online to check to see if a business has what they need, what the prices are, if they are currently open.

They do these things before deciding to drop by a store!

There are many things that a local physical business can start doing besides having a website online to be found easily by new prospective customers. Getting listed on Google My Business is free, and the page is likely to get indexed very quickly since it is Google.

The next best thing to do is get listed on local directories and review sites. Many people are using these sites to check business reviews and will be able to find your business quickly.

Some other things that you want to be sure to do are building links from local news sources, establishing partnerships with other businesses and of course, utilizing search engine optimization using locally targeted keywords which very well could be easy to rank for.

If all this sounds great to you, and you need more information on how to get started, just contact us and we can help you get your business in the important places that matter most and help increase your foot traffic.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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