social media marketing Archives - Page 2 of 8

The Whys and Hows of LinkedIn for B2B Leads

February 24, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, linkedin, marketing, online marketing, social media, social media marketing

LinkedIn is a great resource for B2B leads.

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites.

However, if you are looking to make B2B connections and grow your leads there is no more effective social media platform than LinkedIn!

Unlike the other social media channels out there, LinkedIn was specifically designed for business leaders to share ideas and make connections.

Studies have shown:

1) 92% of B2B Marketers leverage LinkedIn over all other social platforms.
2) 79% of B2B Marketers view LinkedIn as an effective source for generating B2B leads.
3) 80% of B2B leads come from LinkedIn.
4) 43% of marketers say that they have sourced a customer from LinkedIn.

So hopefully those statistics have demonstrated why using LinkedIn is an effective choice for your business. Now, let’s focus on how you can best utilize the site.

Just showing up to the party isn’t enough, you are going to have to enter the conversation. In order to do that your company needs to begin posting engaging content for your target decision makers to read and share.

Here are three points for you to think about regarding LinkedIn content:

1) 94% of B2B marketers use LinkedIn to distribute content

Businesses are sharing tons information with one another and making connections. It is time for you to join in and boost your visibility by posting useful content for your future customers.

2) 10 pieces of content are consumed before a purchasing decision is made.

People are constantly taking in information and researching before buying, especially on LinkedIn. Now through the content you post, your business has a direct way to speak into their decision-making process.

3. LinkedIn SlideShare reaches 70M unique visitors a month.

The site is now among the top 100 most-visited websites in the world. The audience is already right there for you to reach out to!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Effective Social Media Marketing Needs Two-way Conversations

February 14, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, marketing, online marketing, smm, social media, social media marketing

Social media is meant to be social!

Your social media marketing initiatives must be built on building a dialogue, where YOU speak and listen to your audience and responding to their wants and needs.

Get them to talk. Then so can you listen and respond.

Is your brand into monologues in social media?

It should NOT be that way. You should take the time to listen and respond to your audience. A two-way conversation helps you connect your brand with potential and existing customers on a human level.

Conversations give your brand a personality attracting more potential customers.

Much like in real-world social interactions, a conversation on social media must be two-way. Don’t you agree?

Here are a few tips:

Ask questions. Be genuine about wanting to learn more about them.

Ask about their accomplishments
Ask about their challenges
Ask about their ideal customer
Ask how you could help them

When they respond:

Ask more questions
Answer their questions
Respond to comments
Give compliments
Acknowledge compliments
Address complaints

If you’re not doing this yet, don’t you think it’s worth a try?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Yes, Using Multiple Social Media Sites Can Grow Your Business

January 21, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online marketing, social media, social media marketing

Here’s why you should be using multiple social media sites.

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels in 2019 according to Pew Internet Research:

Facebook:

– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:

– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:

– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How Facebook Ads Can Boost Growth and Sales for Your Small Business

October 18, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, digital marketing, marketing, online advertising, online marketing, social media marketing

You can boost your company’s online reach through Facebook Ads.

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive about trying Facebook Ads?

Here are some ways you can get a well-deserved Facebook boost:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

DoesYour Business Stand Out From The Crowd?

September 30, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing strategy, online marketing, online reputation management, reputation marketing, SEO, small business marketing, social media, social media marketing

You need to stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing and validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

10 Ways to Promote Your Business with Social Media

September 16, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, online marketing, small business marketing, social media, social media marketing

Promote your brand using social media.

Are you putting social media to work effectively?

Follow these 10 strategies to reach social media success!

1. Choose the Right Platforms

Every business is different. Make sure you consider both your customers and your business. Find out what social media sites your audience uses most, and think about which sites are the best fit for your products, too.

2. Create Unique Content for Each Platform

Your customers use different social media sites for various reasons and purposes. Make sure you’re crafting content that reflects the strengths of each platform.

3. Create a Social Media Calendar

Get organized by creating social media calendars to help you post consistently and effectively.

4. Optimize Post Times & Frequency

For that calendar, make sure you incorporate the best times to post on each site and the optimal frequency of posts.

5. Encourage Engagement

Make sure your social media is social! Interactive posts will encourage your customers to engage with you.

6. Target Your Social Media Outreach Expertly

Go for quality over quantity with your outreach: utilize your business advocates, peers, and “big fish” influencers to your advantage.

7. Avoid Over-Promote Your Brand

Don’t give in to the temptation to directly promote yourself every time. Some experts recommend the 1-in-7 rule: for every 1 openly promotional post, make 6 content posts.

8. Share Video

Visual content, especially video, is a proven attention-grabber.

9. Build a Community Around Your Brand

Another common pitfall is trying to get the most followers possible. Instead, we recommend you focus on cultivating a loyal, engaged customer base.

10. Provide Value to Your Followers

To keep them engaged, give your customers something useful, whether you entertain or inform them. This will help you gain followers and spread your content to a wider consumer base.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

LinkedIn is a great resource for B2B leads.

Here are three points for you to think about regarding LinkedIn content:

Social media is meant to be social!

Here are a few tips:

Here’s why you should be using multiple social media sites.

Did you know that you can promote your business on Facebook?

Facebook is a great marketing tool.

You can boost your company’s online reach through Facebook Ads.

You need to stand out from the crowd!

What do you think about social media marketing?

Don’t know how to create digital marketing success?

Dacia and Facebook

The Girl Scouts and Twitter

Promote your brand using social media.

Follow these 10 strategies to reach social media success!