Even if you are using content marketing, you might still be missing the boat!
Much has been said about the value of content marketing in recent times. And, yes, most of it is true.
Search engine optimization has always been an important component of being found online. The ability to search has morphed over the years, creating a much easier and more functional way for web visitors to search for topics and items of interest to them.
But these improvements in search ability have been created by search engines changing the way they track information on the Internet. Algorithm changes, especially with Google (who still dominates the search engine world with approximately 87% of the search market), have changed the way that SEO marketers do their business – at least in a lot of cases.
In the early days of the Internet, people were encouraged to drop tons of keywords into their website copy, even if sometimes it didn’t even make that much sense. We were also encouraged to build backlinks to tons of websites, in the hopes of building authority.
Well, while the essence of these tools still works, the practicality of putting it into practice has shifted for the better.
While it’s still important to have backlinks, it’s more important that you have quality backlinks. If you have too many backlinks to questionable sites using questionable practices, this can actually harm your placement. And while keywords are still important, it’s important that they make sense, flow properly, and are used appropriately.
So, yes, content is king!
But make sure that your content is fresh, new, and relevant to your audience. Search engines are getting smarter and smarter and will penalize you if you are plagiarizing other content. There is nothing wrong with sharing someone else’s content on your site, but ensure that you are giving attribution and are sharing the information in a proper fashion.
Gone are the days of static sites. And by that I mean those sites that were built, put onto the Internet, and never updated. Adding new, fresh content on a regular basis is your best way to improve your ranking.
But what’s even more important than your search engine ranking?
Being relevant to your audience! By providing fresh content on a regular basis to your target audience, you will gain authority, followers, and-most importantly-respect.
So write often, post regularly and give something of value to your audience and you will win the battle to stay relevant and preserve your positioning.
Until next time…
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