online marketing Archives - Page 6 of 28

Two Easy Ways to Make Your Business More Visible Today!

January 31, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, facebook ads, google adwords, marketing, online advertising, online marketing, small business marketing

Online ads can get you more visibility.

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

8 Questions To Ask To Win More Customers

January 28, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, client engagement, marketing, online marketing, website

If you’re looking for more customers, ask these eight questions.

Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.

You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.

How many customers are you getting every month?

Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.

How many of them are coming from your website?

You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.

Are they coming from your SEO efforts? Social Media? PPC?

You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.

By what percent of your visitors are converting?

Track how many people who are coming to your site are actually becoming customers.

How high is your bounce rate?

Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.

Which pages are most visited?

Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.

Which pages do they spend most of their time on?

You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.

What’s the winning conversion path?

Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.

Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Yes, Using Multiple Social Media Sites Can Grow Your Business

January 21, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online marketing, social media, social media marketing

Here’s why you should be using multiple social media sites.

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels in 2019 according to Pew Internet Research:

Facebook:

– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:

– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:

– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Does Your Website Have These Important Design Elements?

January 14, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing, online marketing, web design, website

Need some quick tips on important design elements for your website?

There’s been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even tested their website. Prioritizing user experience should be the first thing you or your website designer should do.

Any website needs to have design elements that make the website easily seen, and also make it easy to navigate should be on the top of this list. Many websites are starting to get rid of images because they take too long for mobile devices to load, if too many are used. However, if you do use images, they should be scaled down, and the images should use text, such as a card menu seen on Microsoft homepage. This one easy design element shows people what they are looking for quickly, and describes it easily.

And if you’re doing to use video or animation, then fast-loading cinemagraphs are the way to go for mobile devices. These small half-photo, half-animated clips, are quite popular, and load quickly. Make sure that your copy is relevant to the visitor quickly depending on their query, and what got them to your website in the first place. Give a quick big picture of what your site is all about, and what you offer the minute the customer gets there. Realize they may be on a mobile device, and test it, or have your website designer continually test and improve the experience.

Make your site easy to navigate, create different designs for the different sections, but use a consistent theme. Use eye-catching transitions from section to section to keep the user interested. And make sure the font for your copy can be easily seen. Visitors still do the quick scan, so if they quickly scan, make sure you grab their attention quickly. Use custom visual and iconography, or images and symbols, that tells your brand story and shows some personality of who and what your business is about.

All of these design trends are based on statistics. And with the statistics comes the realization that effective website design that makes life easier for users when they visit your site, should be the main goal of you and your website designer. Your competitors are optimizing their websites, if you don’t optimize your site, then you will be left behind.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Digital Marketing Strategy Needs To Be Aligned with your Business Goals

January 9, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, digital marketing, marketing, marketing strategy, online marketing, small business marketing

What is your digital marketing strategy?

Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to invest in a Marketing Blueprint to ensure a spot-on marketing campaign.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Reasons Why You Need Digital Marketing

January 5, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, communicating with clients, customer experience, marketing, online marketing, UX

Need some reasons to use digital marketing? Here are five!

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to as well.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Tag: online marketing

Online ads can get you more visibility.

If you’re looking for more customers, ask these eight questions.

Is your website mobile-friendly?

Here are 5 reasons why you should have a mobile site:

You need a clear digital marketing plan. Here’s why.

Here’s why you should be using multiple social media sites.

Need some quick tips on important design elements for your website?

An SEO audit is the first step to optimization.

What is your digital marketing strategy?

Here are some variables that will shape your Marketing Blueprint:

Your goals could be a mix in any of these categories:

Too many businesses think digital marketing doesn’t work. Here’s some real reasons why they fail.

Here are additional tips:

Need some reasons to use digital marketing? Here are five!