Tag: online marketing

Say Hello to the Future. Get a Virtual Storefront And Be Open 24/7.

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website virtual storefront

What does it mean to have a virtual storefront?

The information age can be great. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start? We can help.

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Search Engine Optimization: Are You Gaining From What You’re Putting In?

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roi on seo

Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns?

You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model.

Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics.

You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM.

These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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8 Questions You Should Be Asking to Win More Customers

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winning more customers

Winning more customers can be as easy as answering these questions.

Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.

You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.

How many customers are you getting every month?

Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.

How many of them are coming from your website?

You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.

Are they coming from your SEO efforts? Social Media? PPC?

You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.

What percentage of your visitors are converting?

Track how many people who are coming to your site are actually becoming customers.

How high is your bounce rate?

Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.

Which pages are most visited?

Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.

Which pages do they spend most of their time on?

You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.

What’s the winning conversion path?

Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.

Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How To Optimize Your Business Website for the Best User Experience

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memorable user experience

You want to provide a memorable user experience, right?

If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? Contact us now for an evaluation, and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Are you using Facebook to promote your business?

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Did you know that Facebook is a great place to promote your business?

A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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5 Easy Ways to Better Engage Your Audience

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engage your audience

You need to engage your visitors!

Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your content. So that leaves us with the question, what does your target audience want to see on your page?

Here are some of the top ways that you can encourage viewers to get involved on your page:

Trivia Questions

Give your followers a chance to show off a little bit of their knowledge! Also, if you can come up with interesting bits of trivia for them, it will spark a lively conversation on your page and give viewers a reason to share your post.

Interactive Infographics

These are a great tool because they are visually pleasing and eye catching, but they also can pass along useful information about your business or industry to your potential customers.

Polls

A poll shows your audience that you want to hear what they think and gives them a chance to make their voice heard on your page.

Live Video Streaming

There isn’t a better way to make the viewer feel like a part of your company then by giving them a live window right into your office! They can feel confident knowing exactly who you are and what you do!

Interactive Mobile Apps

Make an easy to access App for your customers to use. It will allow them to stay constantly connected to your business.

All of these tactics are going to give your targets the opportunity to engage with your business. This will show that you care more about just making the sale; you care about your customers and want to hear from them. This will go a long way towards building followers that will stay with your business for a lifetime.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Ensure You Have A Clear Digital Marketing Plan

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clear digital marketing plan

Are you marketing without a plan?

That’s a recipe for disaster.

How much time do you spend with technology every day?

According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

So what does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? We can help you shine!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Two Ways You Can Make Your Business More Visible Today!

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visible online

Being visible is crucial!

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Top 5 Reasons Why You Need Digital Marketing

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resisting digital marketing

Are you still resisting digital marketing?

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to.

Check out these 5 reasons you should be using digital marketing for your business.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

What You Need To Know About the Latest Design Trends for 2018

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website design trends

Website design trends for 2018

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years.

We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.

Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.

Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.

The changes that do make it easier, and give a great experience are things like; better use of negative space, using bold and expressive typography instead of heavy loading images that eat up bandwidth for the user, using cinemagraphs instead of static images or full blown videos.

There are some other cutting-edge design tricks like scroll triggered animation such as the new Mac Pro on Apple’s website.

Another thing you can do is create a website application hybrid. A good example for this would be Pinterest. When going to the Pinterest website, users are asked if they want to download the application because ‘Pinterest is best viewed with our application’. And applications are amazing because they can learn and react to each user’s preferences and styles. And of course, Facebook is also another example of taking the desktop website and converting it to an interactive application.

Other things like Intelligent Conversation Bots who can answer questions like: what your store hours are, or what your prices are. You would simply type in the URL where you want to go, and then have a conversation with a virtual helper on that website. It’s fairly high tech stuff that you will likely see more of soon. You will want to take advantage of these new design changes because they will ultimately drive more conversions, and you will have happier customers.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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