Tag: building your business

Stop Spending Money on Traditional Advertising and Start Gaining More Customers!

Nancy Boisvert Newsletter , , , , ,
seo

Traditional advertising or SEO?

Tired of spending money on print ads, billboards, flyers, and more?

Save money, and let our expertise show you how to use SEO to gain more customers.

SEO stands for Search Engine Optimization and is a powerful resource for expanding your business. SEO allows your business to become visible to those who need your products and services.

Did you know that about 89% of consumers use search engines for making product decisions. So if you’re tired of digging for customers, SEO will help you get found.

How? When someone types in a search query on Google, Google matches that with millions of web pages in its database and shows the most relevant pages based on the user’s search text, context, intent, location, and hundreds of other signals.

SEO is a way of reaching more customers behind the comfort of a computer or mobile device. Tap into this power by allowing us to help you optimize your website.

SEO can be utilized to target your ideal customer and increase your brand’s visibility on search engines because the more visible you are the more extensive your brand’s reach becomes. Let Google help your potential customers find you.

Stop wasting money and start saving today by utilizing SEO in your business!

Give us a call today and start saving!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Voice of Your Customers is a Valuable Marketing Tool

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reputation marketing

Reputation marketing is all about responding to the voice of your customers.

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5-Minute Website Workshop

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website review

Time for a website review.

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day.

That’s why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible.

While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site.

First, we will take a look at whether or not the website is correctly designed.

Your website…

  • Must be user-friendly
  • Must set a clear path for customers to make a purchase
  • Must have trust signals
  • Name of the Business Owner
  • Address, Phone
  • Must have security
  • Use HTTPS or Secure Sockets Layer
  • Must have customer support contact information

Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns.

You need to have the answers to these questions readily available to them or they will quickly move on to another site that does.

  • Why should they buy from you?
  • What benefits your product/service will give to them?
  • What Features does it offer?
  • What are the technical details and specifications?
  • Where are the guides and tutorials?
  • Do you have any testimonials from real customers?

These are all things that you need to have on your website to ensure the steady flow of customers coming through your site. Even addressing one or two issues that you noticed while reviewing this list can have a major impact on the number of customers you see moving through your website.

If you need help redesigning your site, or creating a new one, contact us.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Ads To Grab Attention and Raise CTR

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click through rates

When you’re running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it.

And we want to help you make your ads grab your target’s attention and get you as many clicks as possible!

Here’s a few of the tactics we use to increase click through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

If you need any help with reviewing your ads and making them as successful as possible, please give us a call.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Grow your Potential Customers: Extend Your Brand’s Reach to Thousands of Targeted Audience on Facebook and LinkedIn with $200.

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boost your posts

Boost your posts and grow your customer base.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, you can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, you can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Rev Up Your Revenue By Getting Customer Reviews

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Rev Up Your Revenue By Getting Customer Reviews

Online reviews are crucial to managing your reputation, gaining trust and building confidence.

Trust is a key element to gaining and maintaining customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s exactly how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

So you need to always provide a good experience, earn those positive reviews, get them published, and see more repeat and new sales coming to your business.

There are additional benefits to getting positive reviews and 5-star ratings:

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.

Increased Click-through Rate
Consumers will most likely click on a business with impressive reviews in the search results.

Create Consumer Loyalty
Your customers who take the time to leave a 5-star rating are far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You
Even just a handful of positive online business reviews are worth a great deal and can attract new customers to our business.

Contact us at to learn more about boosting your revenue with reviews.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Beat Bigger Brands and Boom your Business

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local business

Are you a Small Local Business?

Being small doesn’t matter when you are offering bigger value and personalized services. What you need is to become more visible online to people looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses?

Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, Social Media Marketing allow us to market our businesses in the same way bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. Most often than not, observation, analyses, and recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays going down to personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to access digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Contact us if you want to seize the opportunities digital marketing can bring to reclaim your domination in your own territory.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Local Business Alert! The Local Search Results will Give You More Business Results

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local search

Appearing in Local Search results will boost your business.

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?

Are you visible in Google’s ‘Local Pack’ and expanded results?

Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important.

Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.

However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.

Here are some of the important ranking factors that we can help you with based on a study by Moz:

1. Google My Business Listing Signals
2. Link Signals
3. On-page Signals
4. Citation Signals
5. Review Signals
6. Behavioral Signals
7. Personalization
8. Social Signals

Sounds too technical and challenging for you? No worries, Agapi Marketing & Consulting Ltd. is here to help you.

Contact us if you want your business to become more visible in the local search results and get more customers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get Customer Reviews And Rev Up Your Revenue

Nancy Boisvert Newsletter , , , , , ,
Get Customer Reviews And Rev Up Your Revenue

Online reviews are crucial to managing your reputation, gaining trust and confidence.

Trust is a key element to gaining new and keeping customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

So always provide a good experience, get those well-deserved reviews, and get more repeat and new sales.

There are additional benefits to getting positive reviews and 5-star ratings.

  • Improved Organic and Local Rankings
  • Google gives priority to businesses with stellar reviews on rankings.
  • Increased Click-through Rate
  • Consumers most likely click on business with impressive reviews in the search results.
  • Create Consumer Loyalty

Your customers who take the time to leave a 5-star rating will far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You

A handful of positive online business reviews are worth a great deal and can attract more new customers to our business.

Contact us to learn more about boosting your revenue with reviews.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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