Tag: branding

Reputation Marketing and How It Can Affect Your Business

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positive reputation

Creating and maintaining a positive reputation for your business is vital.

And it’s an important aspect in creating a loyal customer base while building your brand.

No major successful or popular brand started out and became successful with a negative reputation. In fact, the reputation of a business has been proven to have a significant influence on customer loyalty, satisfaction, and trust.

Customer retention is something that the majority of big and successful companies thrive on. Customers that are happy are more likely to be return customers who spend more money, and in turn, tell their friends and family about their experience.

Having a reputation marketing strategy in place should be the first thing your company focuses on when building your reputation.

More and more businesses are encouraging their customers to go online and post reviews about their experiences. There are many big review sites out there and the data you get from them can be invaluable to your reputation marketing campaign.

Managing these review sites builds trust and authority for your brand and shows your transparency and accountability. Getting feedback about your business and your brand provides you with valuable insights on where your business is falling short, and how you can improve. Even good feedback can be improved on.

Believe it or not, there are many companies that have failed due to having a bad reputation, and either not knowing, or not doing anything about it until it was too late.

On the other hand, it’s worth mentioning that companies with a good reputation financially outperformed companies with bad reputations in every way.

With a good reputation marketing strategy in hand, your business will benefit from higher brand equity, exponential growth, and a flood of loyal customers with increased customer lifetime value worth 10 times as much as their first purchase.

Don’t wait. Take control of your reputation marketing strategy today, and get started building your businesses trust, brand, and reputation today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Ways to Grow Your Business through Storytelling

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storytelling

Get the attention of your audience through unique and authentic storytelling!

“A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at Pixar.

Customers are looking for something that is unique and relatable to them and storytelling is an age-old method that allows businesses to relate to potential buyers.

Here are 3 elements of storytelling that can help turn the mundane into something of great appeal:

Emotion. Take your customer back to those times they will never forget with emotional appeals, such as sympathy, envy, or intrigue. Move them through from one emotional state to another as the narrative unfolds. This only intensifies their connection with your product and brand.

Authenticity. Be honest. Speak truth and life about the brand and the audience it is speaking to. This will grab their attention while also creating a reputation for your brand.

Relatability. Make a connection to your audience. Do your research on who you are targeting. Appeal to your audience through situations they have also experienced, and also challenges they have overcome.

Use these strategies to make a connection with your audience:

  • Make Your Story Centered around their Situation and Needs
  • Make People Feel a Part of the Story Experience
  • Listen & Create a Relevant Context
  • Showcase Your Values

You’ll know you have made an effective connection is when your message was absorbed deep in their hearts and minds.

Find out more about how to become an effective storyteller for your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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BrightLocal Report: Ask, and You Shall Receive Reviews

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reviews

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing and why it’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Agapi Marketing & Consulting Ltd. can help you navigate best practices to use reputation marketing to your business’s advantage.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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3 Ways to Get More 5-star Reviews!

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5 star reviews

Want more 5-star reviews?

Anyone in business knows positive reviews, whether word-of-mouth or online, can be just as good as a marketing campaign to get customers in the door.

Sometimes it may seem impossible to get the elusive 5-star review, but it doesn’t have to be as hard as it may seem. Here are 5 things you can do to make sure customers leave satisfied and more than happy to write a good review.

Manage expectations – Don’t take on more than you can handle, or you’ll have customers leaving disappointed. It’s okay to tell customers exactly what is within your means. Once they’re in the door, meet their expectations and then go above and beyond!

Walk the extra mile – Simple gestures can go a long way. Your customer expects exceptional service, show them that you can provide that and more. Make your customer feel special, and they will, in turn, tell everyone else how special your business is.

Ask, while it’s still hot! – If you know you have satisfied customers on your hands, don’t be afraid to ask for that 5-star review. You can do this in person, or by leaving reminders where your customers can see them. Remember to make it easy for them to leave a review – online or otherwise.

Want to know more about how you can make your business 5-star review worthy? Contact us and learn more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Your Business Website is Your Foundation for All of Your Digital Marketing

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successful digital marketing

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business.

And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product

In this case, you would build a case on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Contact us today to let us know how we can help you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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The Voice of Your Customers is a Valuable Marketing Tool

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reputation marketing

Reputation marketing is all about responding to the voice of your customers.

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Monitor your Online Reputation with Google Alerts

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google alerts

Are you using Google Alerts?

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

  • Claim your brand name
  • Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Build a consistent identity on major channels:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram
  • Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Get Better Organic Search Results

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better organic search results

Are you being found online?

Are you paying for it?

With all the talk about AdWords, promoted posts, and other types of paid search, it can be easy to overlook the importance of being found online organically.

I’m not here to undermine the fact that, properly executed, paid search can help boost your rankings. But just like offline public relations, ranking well organically is a prize worth working for.

Our video today provides 4 ways that you can start improving your organic search results today.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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How To Choose The Right Service Provider

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service provider

Have you made the right choice with your service provider?

Or are you simply rolling the dice?

Choosing the right service provide has a direct impact on your business success and how you are viewed by prospects and clients.

Your parents were right when they said that you would be judged by the people you associated with… and this is true with your business relationships, too.

Here’s how to choose correctly.

Today’s Marketing In A Minute video will give you some tips on how to make the right choice.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Time For A Website Facelift?

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update your website

Does your website still matter?

Maybe it’s time for a facelift…

Gone are the days of publishing a website and then forgetting about it except for updates.

Your site visitors need to be engaged.

And by that, we mean that they must find the information on your site interesting enough to keep them there – and keep them coming back.

Our Marketing In A Minute video today talks about why and when you should review and update your website.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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