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Online Advertising Benefits vs. Traditional Advertising

What’s better? Online or traditional adverting?

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.60 cents.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Benefits Of Online Advertising Over Traditional Advertising

June 3, 2018September 6, 2023 Nancy Boisvert Newsletter advertising, agapi marketing, marketing, online advertising, online marketing, pay per click, PPC

The benefits of online advertising are many.

There are several benefits to doing online advertising over the traditional model. One benefit is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can be very expensive, even for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive, with an average cost per click of 0.60 cents.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, then contact us, and we’ll help you get started today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Online Ad Pricing Models: Which is Best for Your Business?

November 2, 2017September 6, 2023 Nancy Boisvert Newsletter advertising, agapi marketing, online advertising, online marketing, paid search

What ad pricing model is best for your business?

Digital advertising has been proven to be an effective tactic to increase your business’s visibility, traffic and sales. And there are many different digital advertising pricing models to choose from.

Here are 6:

1. Cost-per-click (CPC) – you pay for every click
2. Cost-per-mille (CPM) – you pay for every thousand ad impressions
3. Cost-per-mille-views (CPMV) – you pay for 1,000 viewed only ad impressions
4. Cost-per-interaction (CPI) – you pay when a user interacts with your ad, such as installing an app
5. Cost-per-lead (CPL) – you pay based on leads acquired
6. Cost-per-action (CPA) – you pay for a defined action, such as a user buying your product

Cost-per-click (CPC) and cost-per-mille (CPM) are the most common models, and an increased focus on performance-based advertising has increased the popularity of cost-per-action (CPA) and cost-per-lead (CPL) models, but they may or may not be the right fit for your business.

It’s important to evaluate which model is best for your business. Each type has different strengths, some of which may align better with your business’s goals. It may be useful to consider what growth stage your business is currently in, as well as where you want to go. And, of course, consider which is the best platform to use based on your business’s unique needs and goals.

At Agapi Marketing & Consulting Ltd., we can help you answer these questions, find the pricing model and online advertising strategies that work best for you, and more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Making Effective Online Ads

June 8, 2017September 6, 2023 Nancy Boisvert Video Blog advertising, agapi marketing, building your business, google adwords, growing your business, online advertising, online marketing, PPC, social marketing

Digital advertising can be tricky!

It can also be expensive and ineffective.

But, done properly, online advertising can be extremely effective as well.

Google AdWords, PPC, social media advertisements… these are all ways to promote your business online. However, if you don’t know what you are doing, you can quickly spend too much money and get too little (or no) ROI.

That’s why we prepared this video for you.

Please join us now, and be sure to subscribe to our YouTube channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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Marketing Is NOT Advertising

December 6, 2016September 4, 2023 Nancy Boisvert Video Blog advertising, agapi marketing, branding, building your business, entrepreneur, growing your business, marketing, marketing strategy, small business marketing

Don’t make this myth-take!!

Contrary to what many people believe, marketing and advertising are not the same thing!

If you are looking to have success with your marketing, it is important to understand the difference. Knowing the nuances can make a big difference in successfully promoting your business.

Our Marketing In A Minute video series continues with an explanation of marketing vs. advertising.

Please join us now, and consider subscribing to our channel so you won’t miss any of our upcoming tips.

Watch our video now, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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5 Ways To Ensure Your Ads Are Effective

July 28, 2016September 4, 2023 Nancy Boisvert Newsletter advertising, adwords, agapi marketing, building your business, how to grow your business, marketing strategy, online advertising, small business marketing, social media marketing

What do users think of your ads?

Technology has changed the way that we target and advertise to our business prospects.

More and more, we are living in a digital world. And, more and more, we are relying on digital advertisements.

PPC (pay per click) and social media advertising have changed dramatically in the past few years. Learning to advertise online and to hone in on your ideal client is becoming easier, but it can still be tricky. Competitive keywords and business sectors can be very expensive and, if you don’t know what you’re doing, you can watch your online advertising budget evaporate before your eyes.

Because of this, it often makes sense to hire someone who is well-versed in online advertising.

But, as I always say, it is in your best interest to always know and understand a little bit about every function within your business to ensure that you are getting good value for your money. No, I’m not saying that you need to be an expert, but having a general understanding will ensure that no one is taking advantage of you.

One of the first things you must do is discover where your target audience is most likely to be reached in the global marketplace. Once you have determined this, determine a budget for your online advertising spend.

It is now possible to really drill down and hone the audience that will see your ads. But you still must find that balance between using the keywords that are most likely to get results, and how much it costs per click for those keywords.

Once you have figured out your target market and your daily spend, it is also important to create ads that will appeal to your target audience. After all, there’s no point in advertising online if people aren’t clicking and converting.

The following five questions will help you learn what people think of your ads:

1. What is the mindset of someone who comes across your ad for the first time?

If you understand a bit about the psychology and the motivation of the people you are trying to reach, you are more likely to create an ad that will attract their attention.

2. What is it that people notice about your ad?

Finding out what draws them in, and what they like and dislike will help you develop on and that is more likely to obtain clicks from your target audience and convert them to clients.

3. Are your ads appearing helpful or do they look “spammy”?

People are more likely to click on an ad that appeals to them in some way and is not overtly cramming a sale down your throat.

4. What is it about the design or the phrases that catches the user’s eye?

Remember that design will attract or repel, and make sure that your wording entices people to engage.

5. If you are using Google AdWords as part of your strategy, what entices users to click on your ad?

Google still dominates the land of search, and it can be difficult to be noticed, so make sure that you are designing your ad in a way that will be noticed.

A properly managed online advertising campaign can be very effective. But it can also take some time to determine what keywords and what strategy works best to attract and convert the appropriate audience. Allow about three months of trial and error before you expect a great ROI, but after you find what works, you can find this to be an effective advertising tool for your business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

If you like the information you are receiving, please consider forwarding this post.