Online Advertising Benefits Over Traditional Advertising

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online advertising benefits

There are many benefits to doing online advertising over the traditional model.

One of those is the cost difference between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot.

Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising. It’s not nearly as expensive with an average cost per click of 0.63 cents for display ads.

With online advertising, you’re getting instant traffic. You could run traditional advertising and online advertising in a race side by side, and you’ll get online customers a lot quicker than traditional.

However, the biggest benefit is that with online advertising is that you can get detailed data on everyone that sees your ads.

You can also split test ads for the same cost, find out who interacted with your ads, where they were from, which ad they liked better, and what converts and what doesn’t. You can then optimize your ads with the data you collected.

Let’s say you ran an ad and 100 people clicked it, but no one bought anything, then you would know there is a problem somewhere and be able to fix it and optimize each ad.

Once you spend money on a television ad, that’s it. No way to optimize it. Having control over your online ads such as when they are shown, and how much money you are spending is crucial for success, while not breaking the bank on ads that aren’t converting.

But running a successful online advertising campaign can be tricky. It takes some knowledge and learning how to setup everything properly to run highly successful campaigns.

There is a lot of competition, and you need every bit of experience you can get on your side.

If you would like to learn more about setting up a successful online advertising campaign, let us know.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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4 Warning Signs that Your Website Needs a Redesign

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Time for a website redesign?

At Agapi Marketing & Consulting Ltd., we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign.

1. Your site takes more than 3 seconds to load

If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey from Akamai, 49-percent of consumers expect a site to load in two seconds or less. Testing the speed of your website is easy. Open your website on multiple devices such as phones, tablets, and desktop computers to check the speed.

2. Some of the features or content do not display properly

Check your website regularly to make sure logos, photos, and outside links are working properly.

3. Your site is difficult to view and navigate on mobile

Check to make sure your website is usable on a wide range of mobile devices. The last thing you want is to lose a potential customer because your website is not responsive.

4. You’re Not Seeing Any Business Results.

Is your website bringing in leads and sales? If not, then it is definitely time to consider a redesign.

If one or more of these 4 warning signs apply to your website, our experts can help you create the best version of your website.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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10 Highly Effective Ways to Promote Your Business with Social Media

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Do you promote with social media to work for your benefit?

Follow these 10 strategies to reach social media success!

1. Choose the Right Platforms

Every business is different. Make sure you consider both your customers and your business. Find out what social media sites your audience uses most, and think about which sites are the best fit for your products, too.

2. Create Unique Content for Each Platform

Your customers use different social media sites for various reasons and purposes. Make sure you’re crafting content that reflects the strengths of each platform.

3. Create a Social Media Calendar

Get organized by creating social media calendars to help you post consistently and effectively.

4. Optimize Post Times & Frequency

For that calendar, make sure you incorporate the best times to post on each site and the optimal frequency of posts.

5. Encourage Engagement

Make sure your social media is social! Interactive posts will encourage your customers to engage with you.

6. Target Your Social Media Outreach Expertly

Go for quality over quantity with your outreach: utilize your business advocates, peers, and “big fish” influencers to your advantage.

7. Avoid Over-Promoting Your Brand

Don’t give in to the temptation to directly promote yourself every time. Some experts recommend the 1-in-7 rule: for every 1 openly promotional post, make 6 content posts.

8. Share Video

Visual content, especially video, is a proven attention-grabber.

9. Build a Community Around Your Brand

Another common pitfall is trying to get the most followers possible. Instead, we recommend you focus on cultivating a loyal, engaged customer base.

10. Provide Value to Your Followers

To keep them engaged, give your customers something useful, whether you entertain or inform them. This will help you gain followers and spread your content to a wider consumer base.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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What You Should Know About the Latest Design Trends for 2018

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Design trends for the upcoming year!

If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years.

We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.

Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.

Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.

The changes that do make it easier, and give a great experience are things like; better use of negative space, using bold and expressive typography instead of heavy loading images that eat up bandwidth for the user, using cinemagraphs instead of static images or full blown videos.

There are some other cutting-edge design tricks like scroll triggered animation such as the new Mac Pro on Apple’s website.

Another thing you can do is create a website application hybrid. A good example for this would be Pinterest. When going to the Pinterest website, users are asked if they want to download the application because ‘Pinterest is best viewed with our application’. And applications are amazing because they can learn and react to each user’s preferences and styles. And of course, Facebook is also another example of taking the desktop website and converting it to an interactive application.

Other things like Intelligent Conversation Bots who can answer questions like: what your store hours are, or what your prices are. You would simply type in the URL where you want to go, and then have a conversation with a virtual helper on that website. It’s fairly high tech stuff that you will likely see more of soon. You will want to take advantage of these new design changes because they will ultimately drive more conversions, and you will have happier customers.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? We can provide an evaluation and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Say Hello to the Future. Get a Virtual Storefront. Open 24/7.

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Do you need a virtual storefront?

The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start?

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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9 Ways to Improve Your Web Design

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What makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 9 ways to improve your existing website to ensure you are getting the most bang for your buck.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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5 Ways To Use Reviews as Marketing Content!

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If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin using:

1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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The Importance of Customer Lifetime Value

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The Importance of Customer Lifetime Value

Want to know about Customer Lifetime Value?

When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as inexpensively as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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How To Make Your Business Stand Out from the Crowd

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Want to stand out from the crowd? Reputation management can help.

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

At Agapi Marketing & Consulting Ltd. we want to help you ensure that you are delivering the best version of your business to the customer!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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6 Ways Facebook Ads Can Boost Growth and Sales for Your Small Business

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Is your business using Facebook Ads yet? Are you apprehensive to get into them?

Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

At Agapi Marketing & Consulting Ltd., we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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