Blog - Page 18 of 69 - Agapi /NEXsteps

SEO Campaign Not Working? Is Your SEO Provider Doing These 3 Things?

Your SEO provider should be doing these three things.

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right service provider for your business.

Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the needs and goals of your business rather than a one-size-fits-all approach.

The industry is constantly changing. What works today may not work six months from now. Finding a provider who customizes their services for your business will ensure that you won’t get left behind.

Here are 3 key things that the best SEO providers do for the businesses they serve.

1. Top providers perform SEO audits. These audits document baseline performance and analyze the impact and quality of previous work to ensure continued success.

2. Good providers provide SEO blueprints, which lay out a comprehensive plan designed specifically for your business. They establish benchmarks and goals, integrate a budget, provide strategy recommendations, and provide a backup plan in case things don’t go as well as they should.

3. The best providers maintain ongoing SEO monitoring and consultation. Providing ongoing monitoring and consultation ensures that your campaign is performing successfully and that you are seeing the desired results.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Don’t Be Anti-Social! Putting the ‘Social’ Back into Social Media Marketing

May 9, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, client engagement, growing your business, marketing, online marketing, small business marketing, social media, social media marketing

Be social on social!

If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start.

But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough!

However, how do you put the ‘social’ back in social media and take your social media marketing game to the next level?

Here are four ways to create opportunities for your customers to get involved in the conversation and get to know you and your brand.

1. Post conversational status messages.

This will humanize your brand. Remind people that your business is run by individuals who care about their products and their customers, not by some faceless corporate machine. Allow your customers to connect with you on a human level.

2. Post videos of yourself talking to your target customers.

As a business owner, showing your face builds trust and, again, humanizes your brand.

3. Ask questions. Hear their story.

Ask about their needs and get feedback on your products or services. The exchange will benefit both you and your customers. You’ll be helping your customers feel like they are a valued part of your business, and as a business owner, you will gain valuable insight about your target customers.

4. Respond to comments.

Being social means engaging in a two-way conversation. When your customers reach out to you, make them feel heard and keep them engaged by responding thoughtfully to their comments.

Do these things, and your business will not only have gone social, but it will start taking off.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Organically Building Your Brand Via Content Marketing On Linkedin

May 7, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, linkedin, online marketing, small business marketing

Sharing your content on LinkedIn is a great way to grow your brand.

LinkedIn has many marketing tools that can be used to grow your business. Using these tools to raise awareness for your business, its credibility, and its impact will put you on the path to building your brand in an organic way.

Here is a brief guide on some of these tools and how they work.

LinkedIn Company Page

Catch the eye of your prospective customers with a Company Page. It should be a place where you can engage your target audience with things relevant to them such as links to your best white papers, e-books, case studies, how-to content and thought leadership content. Your Company Page should spread your company’s overall message by publishing content you know your target audience will want to see.

Showcase Pages

You love your business and think of many different parts of it as equally important in their own ways, but does your audience know that? Showcase pages are for creating a distinct platform for each aspect of your business that has its own message to share with its own target audience. By giving each part of your business its own distinct voice, you can extend your LinkedIn presence to reach the audience it needs to reach.

Long-form Posts

Should you go long on LinkedIn? The answer is yes! Publishing long-form content can position you as an expert and thought leader on the subject, giving your business credibility and authenticity. Another benefit to writing your own posts is giving a chance for like-minded professionals to interact and contribute while simultaneously spreading your message. If your post becomes a hot topic of discussion it will be a trending topic where it can be distributed and recommended to a much broader audience, giving you even further reach than before!

These tools and more are part of a larger LinkedIn toolbox that can help your business grow in an impactful way.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Beat Bigger Brands And Grow Your Business

April 25, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, local business, marketing, online marketing, small business marketing

Looking to beat the bigger brands?

Are you a Small Local Business?

Being small doesn’t matter when you are offering bigger value and personalized services. What you need is to become more visible online to people looking for what you provide.

What are the advantages of being a small, local business that will enable you to compete with bigger businesses.

Here’s a short list:

Technology Tools

In no other time has technology made it easier for us to do business, communicate, promote, and expand our businesses on such a far-reaching scale. The Web, SEO, Social Media Marketing allow us to market our businesses in the same way bigger brands do.

Flexibility with Changing Conditions

Small business owners have way more flexibility to make immediate and necessary changes that are essential to dealing with changing local market conditions. Most often than not, observation, analyses, and recommendations go through many levels bureaucracy before decisions are made at the top. Execution suffers the same delays going down to personnel on the ground.

Personalized Customer Service

You have the opportunity to deliver personalized, unexpected and exceptional customer service.

How does it feel when you are served by the owner of a restaurant you often dine at, and get asked if the food is good and what can they do to improve their menu?

There is something very warm and fuzzy feeling about local interactions for both owners and customers.

Access to Digital Marketing Expertise

There are no longer barriers to access digital marketing expertise when you can hire an expert by the hour to oversee your marketing strategy and activities.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Get Customer Reviews To Rev Up Your Revenue

April 23, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, client engagement, growing your business, marketing, online marketing, online reputation management, online reviews

Something as simple as customer reviews can increase your revenue.

Online reviews are crucial to managing your reputation, gaining trust and building confidence. After all, trust is a key element to gaining and maintaining customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s exactly how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

You need to always provide a good experience, earn those positive reviews, get them published, and see more repeat and new sales coming to your business.

There are additional benefits to getting positive reviews and 5-star ratings:

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.

Increased Click-through Rate
Consumers will most likely click on a business with impressive reviews in the search results.

Create Consumer Loyalty
Your customers who take the time to leave a 5-star rating are far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You
Even just a handful of positive online business reviews are worth a great deal and can attract new customers to our business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Ways to Better Engage Your Audience

April 16, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, client engagement, client retention, communicating with clients, marketing, online marketing

Looking for better ways to engage your audience?

Every time a user comes to your website or social media page you have the opportunity to interact with them and turn them into lifelong customers! We want your customers to enjoy coming to your page and to look forward to viewing your content. So that leaves us with the question, what does your target audience want to see on your page?

Here are some of the top ways that you can encourage viewers to get involved on your page:

Trivia Questions

Give your followers a chance to show off a little bit of their knowledge! Also, if you can come up with interesting bits of trivia for them, it will spark a lively conversation on your page and give viewers a reason to share your post.

Interactive Infographics

These are a great tool because they are visually pleasing and eye catching, but they also can pass along useful information about your business or industry to your potential customers.

Polls

A poll shows your audience that you want to hear what they think and gives them a chance to make their voice heard on your page.

Live Video Streaming

There isn’t a better way to make the viewer feel like a part of your company then by giving them a live window right into your office! They can feel confident knowing exactly who you are and what you do!

Interactive Mobile Apps

Make an easy to access App for your customers to use. It will allow them to stay constantly connected to your business.

All of these tactics are going to give your targets the opportunity to engage with your business. This will show that you care more about just making the sale; you care about your customers and want to hear from them. This will go a long way towards building followers that will stay with your business for a lifetime.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Ways You Can Use Reviews as Marketing Content!

April 11, 2019September 6, 2023 Nancy Boisvert Newsletter agapi marketing, content, content marketing, marketing, online marketing, online reviews, reviews

Using your online reviews is a legit way to create content!

Are you struggling with coming up with content for your marketing? If so, look no further than your reviews.

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

Here are five tips you can use today:

1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your SEO provider should be doing these three things.

Here are 3 key things that the best SEO providers do for the businesses they serve.

Be social on social!

Sharing your content on LinkedIn is a great way to grow your brand.

Here is a brief guide on some of these tools and how they work.

The BBB brand builds consumer confidence.

Remember to always ask for a review. Here’s why.

Here are some of the report’s key findings:

Looking to beat the bigger brands?

Are you a Small Local Business?

Here’s a short list:

Something as simple as customer reviews can increase your revenue.

There are additional benefits to getting positive reviews and 5-star ratings:

What do you do to gain customer trust?

Looking for better ways to engage your audience?

Here are some of the top ways that you can encourage viewers to get involved on your page:

Using your online reviews is a legit way to create content!

Here are five tips you can use today: