Agapi /NEXsteps

Your Customer’s Voice Is A Valuable Marketing Tool

August 31, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, client engagement, client retention, communicating with clients, reputation marketing

Do you care what your customers think about you?

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Using Google Alerts To Monitor your Online Reputation

August 19, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, google alerts, marketing, online marketing, reputation marketing

Did you know Google Alerts can help you monitor your online reputation?

Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

Claim your brand name
Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Suggested tools:

KnowEm.com
NameChk.com

Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
YouTube
Pinterest
Tumblr
Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Keep Your Business’ Online Reputation Remarkable And Get More Customers

July 5, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, marketing, online marketing, online reputation management, reputation marketing

A remarkable reputation will get you more customers.

You do your best to give your customers great service, but does everyone else know that? Keeping up your business’ good reputation online is just as important as its credibility offline.

Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting:

Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed!

Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published!

Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make sure to regularly keep up with your online reputation so you can quickly and effectively address any reviews that could potentially hurt your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Managing Your Online Reputation With Google Alerts

June 5, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, marketing, online reputation management, online reviews, reputation marketing

Google Alerts can help preserve your online reputation.

Promoting your brand, along with its good reputation, on social media and other platforms is important. However, things can get a bit complicated when you have to deal with bad reviews.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

Claim your brand name
Build a consistent identity

Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
YouTube
Pinterest
Tumblr
Quora

Publish content regularly:

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Make Your Business Stand Out from the Crowd

February 7, 2018September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, growing your business, marketing strategy, online marketing, online reputation management, reputation marketing

Making your business stand out from the crowd!

SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Keep Your Business’ Remarkable Reputation Online and Get More Customers

November 20, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, marketing strategy, online marketing, online reputation management, reputation marketing

You do your best to give your customers great service, but does everyone else know that?

Keeping up your business’ good reputation online is just as important as its credibility offline.

Here’s some things you can do to make sure the first thing customers see when they look up your business is a business worth visiting:

Make sure your business is listed – Whether it be on niche review sites like Angie’s List, CitySearch, or MerchantCircle, make sure your business is listed on easily accessible and popular review sites to make sure that your satisfied customers have a place to leave great reviews. Don’t miss out on a 5-star review just because your business wasn’t listed!
Ask for positive reviews – If you know you have satisfied customers on your hands point them to ways they can express that satisfaction. So earn those stars and raving reviews. Collect them and make sure that they’re published!
Google your business regularly – Do a regular google search of your business to get a sense of what customers see when they look you up. Do positive reviews show up first? Or does that one bad review from years ago dominate the results? Make sure to regularly keep up with your online reputation so you can quickly and effectively address any reviews that could potentially hurt your business.

Want to learn more about how to maintain your positive online reputation?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Do you care what your customers think about you?

Managing your reputation online builds trust.

Did you know Google Alerts can help you monitor your online reputation?

A remarkable reputation will get you more customers.

Google Alerts can help preserve your online reputation.

Make sure your business stands out from the crowd!

Reputation management builds trust!

Building trust using reputation marketing.

Making your business stand out from the crowd!

You do your best to give your customers great service, but does everyone else know that?

Keeping up your business’ good reputation online is just as important as its credibility offline.