Managing your reputation online builds trust.
There are many places out there where people can leave reviews telling their experience with your business.
Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.
In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.
Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.
You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.
Don’t let this happen to your business. Create a solid review management strategy that will help you build trust with potential customers.
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