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addressing bad pr

Social media allows so much information to be at our fingertips.

It allows business owners to connect with potential customers in new and exciting ways.

It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative.

We want to make sure you know just what to do with the inevitable happens so that your customers keep coming back.

The first thing to do when you see a negative review is to take a step back. Never respond in the heat of the moment. Never indulge in an angry flash. Compose yourself and address the review in a cool, calm and collected manner.

Also, work to identify authentic bad reviews from those who are just “trolling” looking to waste your time. If a review is unnecessarily inflammatory, profanity-laden or unintelligible, odds are the reviewer is just targeting you for argument sake. In these situations, the best thing to do is just step back and let it go.

Once you’ve identified true reviews, start by acknowledging the mistake and apologizing. Sometimes a simple sorry is all the reviewer needs to hear. At the end of the day, consumers want to know they matter and that they are not just another number. Demonstrate this with a polite and sincere apology.

Even if it wasn’t your mistake, it doesn’t hurt to say that you feel sorry about the misunderstanding or bad experience.

Next, see if you can make it right. Is there something that can be done to fix it? If not, offer other perks or benefits, such as free shipping or a discount in the future. Also, make sure you’ve identified an accountability process to make sure it doesn’t happen again.

Finally, thank the customer for taking time to leave feedback. Feedback gives you the tools you need to improve to become a better business.

Addressing bad PR is easier when you have our marketing team on your side.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

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Why You Need To Care About Your Online Reputation

online reputation

Your Online Reputation.

How Neglecting It Can Cost You Money And Send Prospects To Your Competition. 

Taking care of your company’s online reputation is vital for 2 very good reasons:

1. By optimizing your great reviews in the major search engines, you are going to be bringing in new clients who are looking for you personally; that will directly improve your bottom line.

2. Any bad reviews about your business will stick out like a sore thumb, turning clients and prospects away from you each and every day. If this is happening to you, you are leaving potential revenue streams on the table

Watch our video now, or watch on YouTube:

It is a fact that approximately 75% of all customers research a company before they so much as think of doing business with them.

And typically, since this research procedure takes a little time, they’re looking for distinct things about your organization. Frequently, they may be directly searching for assessments about your organization!

If your potential client makes the decision to check out the web to learn about your company, he’s likely to be faced with a few terrible reviews which are going to scare him away you’re your business. This will make him to turn to a competitor who has already taken care of their bad reviews, clearing up their online reputation. Read more