Tag: communicating with clients

How To Use Reviews As Marketing Content!

Nancy Boisvert Newsletter , , , ,
customer reviews as content

Customer reviews can be useful as marketing content.

If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin today.

1.Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? Don’t hesitate to email us with your questions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Your Customer’s Voice Is A Valuable Marketing Tool

Nancy Boisvert Newsletter , , , , ,
customers reviews

Do you care what your customers think about you?

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How To Create Optimal Content and Customer Experience

Nancy Boisvert Newsletter , , , , , ,
create optimal content

Here’s how to create optimal content.

On the internet, standing out poses a challenge, and at the same time, the best opportunity for creativity and bringing some attention to your site. Adding the extra “WOW” to your content will pique a customer’s’ curiosity, build their interest, and over the course of a few transactions, earn their loyalty.

This is achieved through web content that goes far beyond ordinary but without all of the sensory overload. Each aspect of your site should have its own purpose—from the background to the logo to the informative blog. Every part is a solid brick in the foundation of your establishment’s site.

Here are some possible “add-ons” to consider to make your site stand out:

– Demo/explainer videos
– Client testimonials
– A page for reviews
– Informational text that actually informs—as opposed to simply luring the client
– Interactive questionnaire
– Easy-to-follow graphics
– A healthy combination and balance of “all-the-above”
– The compelling story of your business began and most importantly, where it’s going

And don’t forget a user-friendly “contact us” page or even an option for a live Chat with a knowledgeable representative from your company? You’re only limited to your own and your team’s imagination.

So the time has come to set that staff meeting and do a plus/delta on your site’s current features. What’s working and drawing in an audience, and what’s not working? What is the purpose of each and every feature of your site? What are some viable changes that can be made? Who is your target audience? How can you make your site not only engaging but also user-friendly?

As you can tell, some guidance from an experienced digital marketing consultant should come in handy. You are the experts in your product or service; so allow some room for the marketing experts to help.

Essential Questions to ask about Customer Experience

User experience with your site can make or break your business. Think about it. A slow interface, a shopping cart that’s difficult to navigate, or even one small glitch can drive traffic away and steer potential customers toward the next result that showed up on the list of search results. So how do you keep this from happening?

Working with a knowledgeable and experienced team of designers and developers can make quite a difference in creating the best customer experience possible. When searching for such a team, you might need to keep a few ideas in mind such as;

– Can they reduce my site’s loading time?
– Can they create engaging content that includes images?
– Can they strike a balance between SEO and treating my audience like “real people”?
– Can they build a user-friendly check-out?
– Can they build a user-friendly customer service Chat and/or Email page?

Looking at these many aspects related to a customer’s experience is vital.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Stop Wasting Money! What is Your Customer Acquisition Cost?

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customer acquisition cost CAC

Are you spending your money wisely?

Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period.

If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then your acquisition cost is $100 per new client.

All successful businesses measure their customer acquisition costs. Luckily, promotional activity on the web can be measured very accurately.

Make sure that the pricing of your products and services cover you CAC.

Want to know more? Contact us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Ask These 8 Questions And Win More Customers

Nancy Boisvert Newsletter , , , , ,
what are your customers thinking

Wouldn’t you like to know what your customers are thinking?

How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.

You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.

How many customers are you getting every month?

Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.

How many of them are coming from your website?

You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.

Are they coming from your SEO efforts? Social Media? PPC?

You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.

By what percent of your visitors are converting?

Track how many people who are coming to your site are actually becoming customers.

How high is your bounce rate?

Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.

Which pages are most visited?

Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.

Which pages do they spend most of their time on?

You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.

What’s the winning conversion path?

Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.

Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Tips For Better Engagement On Social Media

Nancy Boisvert Newsletter , , , , , , ,
better engagement

Want better engagement on Social Media?

Social media is not a place that people go so that they can view advertisements, browse through all of the business pages, or read long technical updates about a company. Social media is a place to be social! This means that people want to be engaging in conversations and making their voice heard.

We  want to share with you some of our tactics to making sure that your followers stay engaged with your business and ultimately become your customers.

1. Initiate Conversation with your Social Media Followers

If you are at a social event and you want someone to talk to you, how do you do it? You have to talk to them first! Show them that you care about what they have to say by making the first move.

2.Ask For Feedback

Let your followers know that you value their opinion and that you want your products and services to be at their best.

3. Do Surveys and Polls

People love sharing their thoughts and opinions on the internet. The surveys can be things directly related to your business, or just fun questions to get the conversations rolling.

4. Organize Giveaways, Contests, and Promotions

This will get people excited about visiting your page! You can even gain more followers and recognition by having the contest entry include sharing the post or tagging a friend. Even for those who do not win, the excitement for the contest will now be associated with your business.

5. Live Q & A Sessions

Live sessions show your followers that you actually want to hear from them. It also gives you the opportunity to tell your audience the things that they actually want to know about your business instead of just guessing what questions they may be having.

The right digital marketing consultant will be able to incorporate all of these into your marketing plan so that you can see your followers begin to engage with your business.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Ask These 8 Questions And Win More Customers

Nancy Boisvert Newsletter , , , , , , ,
win more customers

Asking 8 simple questions can win you more customers.

Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.

You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.

How many customers are you getting every month?

Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.

How many of them are coming from your website?

You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.

Are they coming from your SEO efforts? Social Media? PPC?

You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.

By what percent of your visitors are converting?

Track how many people who are coming to your site are actually becoming customers.

How high is your bounce rate?

Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.

Which pages are most visited?

Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.

Which pages do they spend most of their time on?

You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.

What’s the winning conversion path?

Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.

Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

How to Leverage Digital Word-of-Mouth Marketing for Your Business

Nancy Boisvert Newsletter , , , , , , , , ,
digital word of mouth

It seems many businesses are not taking advantage of online word-of-mouth marketing.

In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings.

One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to the digital realm.

Online review sites exist for a few reasons, but one of the most popular reasons is that these reviews attract a lot of attention to businesses they are written for, and people love to read reviews.

They especially like to find reviews on a business they are thinking about doing business with. And some businesses have taken advantage of this situation like Zappos.com.

Zappos decided to do something different than other big companies and instead of spending tons of money on advertising, they invested that money into creating an exceptional customer experience by having the best customer service they could offer.

The result has been nothing short of amazing as Zappos is well known for providing the best in customer service. The reviews they get drive their bottom line because those happy customers leave reviews, and those reviews get read by other prospects. Not to mention that this form of promotion costs less to manage than other forms of advertising.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

5 Ways To Use Reviews as Marketing Content!

Nancy Boisvert Newsletter , , , , , , ,
using reviews

If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin using:

1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

The Voice of Your Customers is a Valuable Marketing Tool

Nancy Boisvert Newsletter , , , , , , ,
reputation marketing

Reputation marketing is all about responding to the voice of your customers.

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business.

But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision.

While talking about how good your products and services are is of course useful and necessary, what your customers say about your company can also be used as a marketing tool. This is called Reputation Marketing. What makes this strategy different from other types is that it puts the “voice of the customer” as the central focus.

What your customers say about your business is not something you can control, buy, or make them do, but you can use the positive reviews they do leave to shape the narrative of your business’ reputation.

It’s amazing how many business owners are keen on running all sorts of online marketing campaigns, yet they don’t take the time to have their customers write a comprehensive review about their products.

Can you imagine how many of your “would-be customers” end up buying from your competitors, all because they couldn’t find any reviews about your product or service?

It’s essential for potential customers to know that others have used your business and had a good experience doing so, giving your business a reputation of trustworthiness.

Reputation marketing today is a must.

How do you get these positive reviews for your business and strengthen your reputation? There are many ways and we’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

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