How do you make your business stand out from the crowd online?
SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.
Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.
All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.
Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.
With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!
As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!
Use reputation marketing to validate your potential customer’s decision to buy from you!
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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