There are challenges when tracking your digital marketing return on investment.
Do you have a system to track your Digital Marketing ROI?
Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?
MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.
49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.
The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.
So the top 3 problems are:
- Attributing social and content to revenue
- Aligning KPIs to revenue
- Tracking leads to revenue
Are you having the same challenges? Do you find a compelling reason to learn more about this?
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