Positioning and Pricing Your Product or Service

Pricing strategy

One of the biggest obstacles business owners come up against is how to properly position and price their product or service in the marketplace.

Charge too much and no one will buy. Charge too little and people perceive your product as cheap or worthless.

In our recent webcast for Small Business Tips Show, Frank Thomas and I discuss some of the finer points about positioning and pricing your products/services to your prospects. You’ll also learn how pricing impacts the ‘sense of value’ to both you and your customer.

Watch our webcast to hear some of examples about how to position your service or product and discover how you to gauge realistic profit expectations on your sales, allowing you to forecast your business growth.

Watch our video here, or watch on YouTube.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, contact us today.

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