When looking to grow your company, it makes sense to hire a marketing strategist.
Business owners don’t blink when it comes to hiring specialists for their business such as accountants, lawyers, and customer service reps.
Yet, for some reason, many entrepreneurs and business owners resist the move to hire a professional marketer. Many times they think it can be done in-house, often resulting in a haphazard approach and questionable results.
Keep in mind that your marketing team is what puts money directly into your pocket. Therefore, spending money in this area should be seen as an investment rather than simply an expense.
Hiring a marketing professional does come at a cost. Based on Robert Half’s salary guide for 2023, the median salary for a creative director is around $159,000 per year, depending on location. Adding benefits to this base adds an additional 25 to 40%, according to Joe Hadzima of the MIT Sloan School of Management. If you choose to hire a consultant rather than bringing on an employee, you will shave the benefit portion from these figures. But anyway you look at it, if you’re going to hire a quality marketer with any level of expertise, it will represent an investment.