Regardless of whether your business is conducted primarily online or if you have a physical location, one of the most important factors to the success or failure of your business is that of knowing your competition.
We all know that others provide products and services that are similar to our own, despite the fact that we like to think that were unique. But by differentiating ourselves from our competitors, we do establish ourselves as being unique in some aspect of the delivery of our products or services.
Without knowing how your competitors present themselves to clients and prospects, it is impossible to create this differentiation.
But what information are you looking for? How do you discover what it is that your competitors are doing? Read more “The Importance Of Knowing Your Competition”