There are many advantages to local search.
On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
Are you visible in Google’s ‘Local Pack’ and expanded results?
Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you, so optimizing for local search results should be important.
Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.
However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.
Here are some of the important ranking factors based on a study by Moz:
- Google My Business Listing Signals
- Link Signals
- On-page Signals
- Citation Signals
- Review Signals
- Behavioral Signals
- Personalization
- Social Signals
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.
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