September 2017 - Page 2 of 2

Google is Crawling Towards You, Are You Ready?

Have you ever searched for anything on Google? Of course, you have!

Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there.

You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer!

You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it?

Become Google-Friendly!

Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO ensures that your website is ready for Google to do it’s crawl so that your site will be visible when potential customers are searching. Finally letting the world see your great website and your great business.

For more information, or for help setting up your SEO, give us a call or drop us an email.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Optimize Your Ads To Grab Attention and Raise CTR

September 4, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, cta, marketing, online advertising, online marketing, social media marketing

When you’re running ads on Facebook, AdWords, or LinkedIn your copy needs to be able to stand out among all of the competition that is surrounding it.

And we want to help you make your ads grab your target’s attention and get you as many clicks as possible!

Here’s a few of the tactics we use to increase click through rates:

Offer Promotions and Incentives in the Headline

Grab attention right away by showing the potential customer exactly what you are offering them. Set yourself apart from the start by showing that your business is the best value.

Use Deadlines for Your Offers

Create a sense of urgency for your targets by showing that they have a limited amount of time to click on your page and take part in that offer. Using AdWords you can even set up a countdown within your ad, which will motivate your potential customer to click so that they don’t miss out!

Include Keywords in your Ad Copy

It makes your ad look more relevant to the viewer at a glance and it also gives you another line of valuable text in your ad copy.

Use Emotional Triggers

Connect with your potential customers on an emotional level, don’t just throw out technical jargon about what your business does. Say something personal about what your business can offer that will connect to them on an emotional level.

Use a Call To Action

Make your viewer curious about what you are offering with a call to action. Asking them to click to “find out more…” or “To learn more about this offer…” will force their mind to wonder what more you are offering and will make clicking on your ad more enticing.

If you need any help with reviewing your ads and making them as successful as possible, please give us a call.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Grow your Potential Customers: Extend Your Brand’s Reach to Thousands of Targeted Audience on Facebook and LinkedIn with $200.

September 2, 2017September 6, 2023 Nancy Boisvert Newsletter agapi marketing, building your business, facebook marketing, growing your business, linkedin, prospecting for clients, social media, social media marketing

Boost your posts and grow your customer base.

Did you know you can extend your marketing messages beyond your existing followers and connections on Facebook, LinkedIn, and other channels through boosted and sponsored updates?

We recommend performing a test either on Facebook or LinkedIn.

The first step is to get a Facebook Business Page or a LinkedIn Company Page created for you, compose and publish a post, then ‘boost’ that post.

We advise that the post be linked to a landing page on your website where they can sign up for more information so you can capture their email addresses.

For Facebook, you can select your boosted post audience to target by country, age, gender, and interests. For LinkedIn, you can choose the characteristics of your audience you want to target by country and title or job function.

With a test budget of $200, you can reach at least 30 to 50 thousand people seeing your message and brand (impressions) on Facebook, while on LinkedIn, you can reach approximately 7 to 9 thousand decision makers.

Now that’s powerful!

Imagine reaching out to a huge number of people who might be interested in your products or services with specific demographics without having to know who they are, their email addresses, and phone numbers!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, please reach out to us.

If you like the information you are receiving, please share this post.

Agapi /NEXsteps

Month: September 2017