Knowing how to price your product or service appropriately can be the most difficult – and critical – aspect of your business.
If you charge too much, no one will buy; if you charge to little, you’ll go broke. And if you compete solely based on price, you’ll only attract “bargain shoppers”.
This is one of the topics that Frank Thomas and I addressed back in December on an episode of the Small Business Tips Show. I shared the video with you recently, but I continue to get many questions and comments about this topic, so thought I would share the podcast with you, which can be a bit more convenient than watching the video.
So listen in as we reveal the secrets, strategies and techniques to help position your product or service competitively in the marketplace.
Listen to our podcast here or wherever you listen to your podcasts.
Until next time…
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