As you are probably aware, Facebook is now offering live-streaming.
This addition to Facebook is not a surprise. Tons of social platforms offer livestreaming.
We all know that video has become a very popular way of sharing information. It has become a preferred way of communicating with people online as it tends to be more engaging – and, one hopes, more entertaining as well.
However, it is important to make sure that you are not just chasing the latest shiny bauble when utilizing video for your marketing needs. You must always keep to the fundamentals of marketing; Who is your audience? What is your message? What is the best social platform to engage and reach your audience?… You get the idea.
Livestreaming provides an opportunity to engage your audience in real time. Whatever platform you choose, be wise when planning your livestream.
Until next time…
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