An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.
Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present it to your potential customers searching on the Web.
So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.
Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.
Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.
In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.
Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.
SEO rapidly evolves, so keeping up with the changes with your SEO consultant will give you an edge over your competitors.
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