Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate:
1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.
2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.
3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.
4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.
5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.
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