Anyone in the marketing game can tell you that online ads can boost your business’ visibility. But if you’re new to online advertising, you might be wondering, which platform is right for you and your business? And, where should you start?
One strategy is to start with the heavy hitters. Google AdWords is the top dog in search advertising with 79.79% of the global desktop search engine market share, according to Net Market Share.
Another powerful option is social media advertising. Based on recent lead generation and conversion studies on social media advertising, Facebook is best if your business is B2C: business to end-consumers. As a bonus, there are over 2 billion monthly active Facebook users worldwide, so the odds of finding new customers through targeted ad campaigns are very good.
Read more “Digital Advertising Pays Off: But Find The Platform That Works Best for You”