Announcing our newest video series!
Starting today, we are unveiling our video series, “The Top Ten Marketing Mistakes Small Businesses Make.”
Today’s episode introduces you to the series and tells you what you can expect to learn from watching the series.
Be sure to join us and follow along to learn about these mistakes – and help ensure that you avoid making them yourself in your business.
Watch our first video now:
Next video: Mistake 10
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at firstname.lastname@example.org
There is no denying the simple fact that video marketing has become one of the most popular ways to tell your story.
The old saying, “a picture is worth a thousand words” is now truer than ever, and to miss out on the opportunity to employ this method of communicating with your clients and prospects could become a real barrier to your company’s potential growth.
Based on research from comScore published earlier this year, mobile usage surpassed desktop usage in 2014 and is on the rise. It now accounts for approximately 60% of web surfing.
Along with this increased mobile usage come shorter attention spans. And the best way to capture and retain the interest of prospects and clients is with an interesting and concise video that will keep them engaged and interested in your message.
But, what if you’re camera-shy?
Effective communication is the cornerstone of ANY relationship, whether personal or professional. That means effective communication with your customers is paramount if you want to be successful. Loyal customers come from building a real relationship with them, not just providing them with one-offs. How do you create that relationship? By providing them with something of value, which will prove to be profitable for you in the long run.
The way to accomplish this is pretty straightforward.
First of all you need to know the value each of your clients. This may sound a bit harsh, but to be successful, you must determine which of your clients provides you with the best return on your investment in order to prioritize your marketing and communications programs with all your clients.
Your customers will generally your customers will fall into one of three categories; high value, medium value, or low value.
Your high value customers are most likely your repeat clients, and will generate the most revenue for you. These are the customers you want to keep in regular contact with, and provide them with some extra value from time to time, in order to keep them as lifetime customers. Medium value customers are often those clients who are currently a very profitable customer who, with proper care and communication, could very likely become a high value client.
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Until next time…
What? Me worry?
Ok, I know the economic climate has changed out there. I know that oil prices have dropped, companies are cutting back on their operating budgets, and people have been laid off.
But I refuse to take the “Chicken Little” approach.
Anyone who has been in the patch for more than a few years – in fact anyone who has grown up or lived in Alberta – knows that there are swings in oil and gas prices. Sometimes, big swings!
And anyone in business knows that there are economic cycles to every industry from time to time.
So what I am suggesting is that this, too, shall pass.
Instead of focusing on the lower price of oil, look instead at the opportunities that this cycle can provide.
Does this mean that I am blind to what is happening out there? Of course not. Just like you, my business has been touched by this downturn – just as it has been in previous downturns. Yet, we survive. And in some cases, we thrive.
One of the first things that businesses seem to cut when revenues are tight is their marketing. Yes, you’ve heard it before, but it is the truth; when times are tough, you must keep marketing your products and services. You may have to adjust, you may have to adapt, but you must keep marketing.
Here are some tips to help you weather this current price slump and position you to do even better once prices recover: