Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate:

1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.

2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.

3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.

4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.

5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.

6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.

7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.

8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.

9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.

10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”

11. Create urgency. Limited-time incentives give your customers a reason to take action now.

12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.

13. Display your award badges. Show off any honors you’ve gotten to add wow factor.

14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.

15. Add a live chat feature. Live chat support adds value.

We understand that business owners like you are pressed for time. We’re here to help! Contact us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Contact us to learn how we can help you effectively measure your Customer Lifetime Value.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Pay-per-click (PPC) is an internet marketing/advertising model where businesses or individuals pay a certain amount of money every time their ad is clicked.

This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC.

PPC is highly cost-effective. You only per for the clicks. Your ads that don’t get clicked, get exposure!

Will PPC increase traffic to my website?
Yes. PPC has proven to increase visitors to websites by 300%.

Will it increase the sales I make when potential customers visit my website?
Yes. PPC visitors are 50% more likely to purchase something compared to those customers who stumble upon your website.

What about my brand?
Search ads can increase brand awareness by 80%. That’s Huge!

PPC results are phenomenal. Contact us for more information.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?

Never fear! At Agapi Marketing & Consulting Ltd., we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign? Contact us to get started!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action? Contact us or shoot us an email.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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