Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to spend at least $500 on a Marketing Blueprint to ensure a spot-on marketing campaign.

Contact us to learn more about creating a Marketing Blueprint.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Do you recognize any of the following signs?

1. You’re not visible on search engines and if you are visible, no one clicks to visit your website.
2. If visitors do click through and visit your website, they leave almost immediately.
3. You’re getting clicks, and website visitors aren’t leaving your website, but they’re not buying anything!

Sound Familiar? I’m sure you’re asking, “What can I do?”

We can show you how. It’s all about understanding who your real customers are, their search behaviors, and the digital channels they use – and having the right product.

Luckily for us, Internet Marketing allows your potential customer to be matched with your
service to ensure that your product is the perfect one for them!

Here are additional tips:

1. Make sure you are doing SEO. This includes optimizing the titles and description of every page and optimizing your content to match the intent and context of the search.

2. It’s not just about getting potential customers to visit your website. You want them to become engaged with your content.

3. Your written content (the actual words/explanation/description of the product or service) is engaging, interesting. Relevant content will build trust and increase the probability of a visitor becoming a buyer.

So, know your audience, decide on your strategy and use the correct tactics. If you are unsure, seek advice.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to as well.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action? Contact us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges?

Do you find a compelling reason to learn more about this?

Contact us and get advice.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share