This addition to Facebook is not a surprise. Twitter has been providing live-streaming via Periscope for some time now. And let’s not forget about Meerkat.
We all know that video has become a very popular way of sharing information. It has become a preferred way of communicating with people online as it tends to be more engaging – and, one, one hopes, more entertaining as well.
However, it is important to make sure that you are not just chasing the latest shiny bauble when utilizing video for your marketing needs. You must always keep to the fundamentals of marketing; Who is your audience? What is your message? What is the best social platform to engage and reach your audience?… You get the idea.
With that in mind, I wanted to share a complimentary eBook I have obtained that discusses using Facebook Live. This eBook will tell you how to use this option, and gives some comparisons to other live-streaming applications. Remember, however, to use this book as a guide; not all of it is necessarily applicable to your circumstances.
Please download this book here, with our compliments.
Until next time…
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