Is your website easily viewed on mobile devices? Or are you losing potential clients to your competition?
More and more consumers are using their mobile devices to search the Internet for products and services in their area. Unfortunately, many businesses are not recognizing and keeping up with this trend. As a result, they have not updated their websites to become mobile responsive.
Mobile responsive websites ensure that your site is viewed in highly readable fashion, regardless of the device. The website simply adjusts to fit the screen of the device being used. By having your site easily navigable on any device, the chances of a prospect exploring your products and services is greatly enhanced. On the other hand, if your site is not viewed correctly on a mobile device, most prospects will simply search for another company with a site they can easily access and navigate. Don’t lose out on potential clients! Get mobile responsive now.
Responsive Design Explained
Basically, a responsive web design adapts itself to multiple screen sizes using the same URL, the same page, the same content, and the same code. Having a responsive web design ensures that your website automatically adjusts to the size of the screen of various devices, whether its a desktop computer, a laptop, a tablet, or a smartphone.
Today is the ideal time to go responsive as mobile ownership is up, and will continue to increase in the foreseeable future. Last year, in the U.S. alone, there were over 120 million smartphones and 50 million tablets, as estimated by digital research firm comScore. By the end of 2013, there were 1.4 billion smartphones across the world, adds another research firm, ABI Research. It is also expected that in early 2014, there will be more mobile Internet users than desktop users.
But it’s not just mobile device ownership but also what people do with their laptops, tablets, and smartphones that you should pay attention to.
Digital Media Consumption using Mobile
Owners are so connected to their mobile devices that 37% of time spent on digital media is now driven by smartphones and tablets. Research shows that mobile (43%) is closing in on desktop (57%) as preference when reading news. User preference is the same when it comes to reading and sending emails. Mobile Internet usage is also expected to rise 66% in the next five years.
According to Adobe’s Digital Index, web page views via smartphones and tablets were at 7% in 2011 before jumping to 13.3% in 2012. Web page views via personal computers, meanwhile, are on the decline from 93% in 2011 to 86.7% in 2012. Simply put, more and more users are viewing web pages though mobile devices.
Mobile Users Go Social and Local
Using their mobile devices, owners do much more than simply browse websites like they do with their desktop computers. They also engage in social networking and local search. Look at the following findings by comScore:
- 55% of users choose mobile devices over PC for social networking
- 53% of smartphone users and 61% of tablet users read posts from people known personally
- 39% of smartphone users and 47% of tablet users read posts or status updates from organizations, companies, brands, events, or products
- 37% of smartphone users and 46% of tablet users followed a link to a website posted by someone else
Increased mobile usage also contributed to the increase of local search to 144% in 2011. And as of December 2012, 27% of total web traffic came from mobile devices accessing directories and other local web resources. This is a significant increase from only 6% the previous year.
Repercussions of Your Non-Mobile Friendly Site
Sterling Research and SmithGeiger conducted a study for search giant Google on user mobile friendly sites and found that:
- 36% of respondents say a non-mobile-friendly site wastes users’ time
- 48% of users say a non-mobile-friendly site annoys and frustrates them
- 48% of respondents said a company whose website didn’t load properly on smartphones doesn’t care about their business
- 50% said they will use a site less if it is not mobile-friendly
- 52% of users are unlikely to engage with a company whose site brought a bad mobile experience
By not being mobile friendly your website is turning away mobile visitors. These visitors could have been business leads and customers.
Go Responsive, Reap the Benefits
By going for mobile responsive web design, you’ll experience the following benefits:
- Great user experience. Your prospects have a better user experience because your website loads perfectly, whatever device they are using. They no longer are required to zoom in and out or scroll left and right all the time. They can enjoy your site on more browsers.
- No need to manage multiple versions of websites. Instead of developing a separate mobile site (m.example.com), going responsive allows you to open and maintain just one. That means less upkeep and expense on your part.
- No need to SEO for multiple websites. Getting a mobile site means doing double SEO work. Prevent that problem by going responsive instead.
- Efficient crawling and indexing of search engine robots. Responsive is Google’s recommended configuration for serving content to mobile devices. It’s easier for search engines to crawl and index your pages as they will be dealing with a single set of codes and content under one URL.
- Higher chances of pages getting ranked. You can focus all your optimization efforts on one website, boosting your odds of better rankings. You also avoid redirect problems, which are common with building mobile version sites, so search engines can find and rank your site with ease.
Your Best Benefit is Obtaining More Leads and Sales!
Responsive web design isn’t simply about improving the look of your website on mobile devices; it’s about showing potential clients that you care about their needs, including the requirement to browse your site through mobile. It’s about increasing your leads and sales. Consider the following stats, as found by various studies:
- 74% of users are more likely to return to a mobile-friendly site
- 67% of users are more likely to buy if the site is mobile friendly (Sterling Research and SmithGeiger for Google)
- 62% of companies reported an increase in sales after designing a site for mobile users (Econsultancy)
Do people actually buy through mobile devices? A comScore study shows that 11% of e-commerce spending is through m-commerce or mobile in Q4 2012 ($7.2 billion), up from only from 3% in Q4 2012 ($1.6 billion).
Get Free Consultation on Your Responsive Website
Before we even offer to develop your mobile responsive website, we need to to get to know your business and your target market. This helps us customize our approach, leading to better success for you. That’s why we’re offering an in-depth consultation with you.
Send an email at firstname.lastname@example.org or call 403-879-4297 now to see how you can schedule your consultation on responsive web design today.