Media Release April 2, 2015 By: MassMediaSEO News April 01, 2015 at 20:00 PM EDT New Video Series Helps Small Businesses Avoid Making the Top Ten Marketing Mistakes ( April 02, 2015 ) Calgary, AB — Many small businesses have struggled for years with their marketing and, as a result, have succumbed to making marketing mistakes that can – and often do – have a significant impact on their success. The usual reason small business owners give for managing their own marketing is the cost. Nancy Boisvert, President and Marketing Director of Agapi Marketing & Consulting Ltd. says, “Unfortunately, many small business owners have come to regard marketing as a necessary evil. They tend to think that this is one area that they can manage themselves to keep their expenses down, but in many cases, the results are the exact opposite”. “Short-cut marketers have eroded the confidence of business owners”, Boisvert continued. “Too many promises of instantaneous results by these types of marketers has shattered their belief in outsourcing their marketing”. “Developing a marketing for small business strategy takes time and commitment”, Boisvert stated. “There is no quick fix, and no miraculous solution. And if you don’t really understand the science of marketing, you will end up wasting time, money and effort.” One of the mistakes Boisvert mentions in the series is the failure to identify your ideal client or prospect. “If you don’t identify your target audience, you run the risk of running out of time, money, or opportunity; or all three.’ she says. Another mistake that is commonly made by small business owners is to misunderstand exactly what a marketing plan is. “Marketing is not advertising, but rather it is the process that leads to promoting your product or service”, she points out. “A marketing plan consists of several marketing campaigns. When developing your marketing plan, it is important that you develop a strategy that includes all the elements of each of the individual campaigns you intend to create”. The video series, which is live-streamed on YouTube, offers two videos per week. If you are a small business owner, or know someone who is, you should be sure to watch this series and ensure that you are not committing these mistakes with your business marketing. About Agapi Marketing: Agapi Marketing & Consulting Ltd. has provided services in the marketing, communication and public relations field since 1984, and have provided their expertise to businesses in both public and private sectors, including start-ups, professionals and professional corporations, public companies, and political parties and elected representatives.