Today, I’m going to address the perception of marketing. When the word “marketing” is used, most people immediately think of advertising. And, as I continually point out, advertising is merely one part of a complete marketing strategy.
But stop and think for just a minute. We all market different things every single day. When we meet someone for the first time, we are always trying to put our best foot forward and make the best impression possible. The same applies when we’re having discussions with our friends and family members; we use various strategies to promote our point of view.
And that, folks, is marketing!
Recently, our Canadian federal election drew to a close. The government that had been in power for nearly 10 years was overturned, thanks to a successful rallying cry for change. Given my previous experience in the federal political arena, I felt it was important – and timely – to write about how the understanding and implementation of effective marketing influenced the outcome.
This article, entitled “Marketing Lessons To Be Learned From Our Federal Election”, was published this week by the OGM, and you can read it here.
So please take a few minutes to review this article and see how marketing influences so much of what we do every day.
Until next time…
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