Work it out

Where did the time go?

Here it is, December 1st already. It’s been 11 months since you started implementing your 2015 goals and plans you hoped to achieve this year.

So, how did you do?

Everyone’s attention is turning to Christmas and the holiday season. But it’s also time to review both the successes and the failures you experienced in your business in 2015. It’s time to take those peaks and valleys, learn from your mistakes, and begin to build your plan for 2016.

We’ve never fully recovered from the global financial crisis in 2008. Sure, we’ve had periods of fairly good growth, but overall it’s been fairly tepid. Many things have changed, not just in North America, but globally. The advances in communication and technology have had a huge impact on how we do business in this day and age. As Dorothy said in the Wizard of Oz, “Toto, I’ve a feeling we’re not in Kansas anymore.”

How we communicate and do business has been evolving ever since the Internet started to become more commonplace, around 1993. Like everything, practice makes perfect, and technology and its various applications have grown exponentially, impacting not just how we communicate but also how businesses function. Robotics, automation, and technical intelligence have forever changed the face of business in a way that hasn’t been seen since the development of the assembly line in the early 1900’s.

It is clear that to succeed in business nowadays requires embracing technology, not rejecting it.

But this doesn’t alter basic fundamentals. Things like honesty, integrity, and commitment will never go out of fashion. It is entirely possible to update the way you transact business while keeping these fundamentals front and center.

No matter how far advanced we become technologically, people are still people. They still prefer to do business with people they know, like and trust. So, as you are reviewing your efforts over the past year and are preparing your plans for the coming year, be sure to keep this in mind and build your 2016 plan on the framework of personal interaction. It is important to remain human even in this day and age of technology.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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