In our last post, we talked about the important role that the subject line plays in your email open rates.
But getting the subject line right is really only half the battle. It’s really just a few words, acting as a headline, to draw the attention of your audience. Now you have to provide interesting and engaging copy to your audience. And that can be a lot more difficult!
Review these seven tips to help write engaging copy for your audience:
1. Be sure to keep your copy short. After all, this is an email, not an article or an e-book. If your engagement is suffering, heavily edit your copy. Less is more.
2. Write as though you are writing to a friend. Make your email personal and don’t be afraid to add some humor, if appropriate. Your readers want to interact with a human, after all.
3. Write your email as though you are writing directly to another person. Use the word “you”; it provides a powerful personal connection to your reader. Remember, your email should come across as a two-way conversation.
4. Write your email quickly. When you let the words flow, it helps your email come across as more natural and inviting. You can always edit once you have your ideas and your content written.
5. Don’t to follow a script. If you use the same technique with every email, your content comes across as staid and boring. Spice it up, and use emotive words.
6. Use different greetings. Write whatever comes naturally. Call people by their name, or use “hi” or “howdy”. Friendly greetings will create an immediate response from your reader. Avoid being mechanical.
7. Occasionally, write longer copy when you feel like it. It’s good practice and can help improve your sales. But remember, only do this open occasionally. Changing it up keeps your audience wondering what you’re going to offer next.
Until next time…
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