If you own a website, or even several websites, it’s a good idea you know and understand the design changes that have been happening over the last couple of years.

We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.

Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.

Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.

The changes that do make it easier, and give a great experience are things like; better use of negative space, using bold and expressive typography instead of heavy loading images that eat up bandwidth for the user, using cinemagraphs instead of static images or full blown videos.

There are some other cutting-edge design tricks like scroll triggered animation such as the new Mac Pro on Apple’s website.

Another thing you can do is create a website application hybrid. A good example for this would be Pinterest. When going to the Pinterest website, users are asked if they want to download the application because ‘Pinterest is best viewed with our application’. And applications are amazing because they can learn and react to each user’s preferences and styles. And of course, Facebook is also another example of taking the desktop website and converting it to an interactive application.

Other things like Intelligent Conversation Bots who can answer questions like: what your store hours are, or what your prices are. You would simply type in the URL where you want to go, and then have a conversation with a virtual helper on that website. It’s fairly high tech stuff that you will likely see more of soon. You will want to take advantage of these new design changes because they will ultimately drive more conversions, and you will have happier customers.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? Contact us now for an evaluation, and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start? We can help.

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help! Send us an email or call us to learn more about what we can do for you!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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What makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 9 ways to improve your existing website to ensure you are getting the most bang for your buck.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Contact us to learn more.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin using:

1. Write a backstory of a review to showcase your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? Don’t hesitate to call or email us with your questions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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When starting a business, it’s easy to overlook some of the more important details once you start getting a customer base. Most businesses rely on getting as many customers as they can as cheaply as they can. This may have been the way to do things in the past, but now things have changed.

So what is Customer Lifetime Value? CLV is something that all big businesses focus on because of its importance. It is the measure of dollars coming in from a customer over the entire relationship with that customer to the business. However, since you cannot speculate how long each customer you have will stay loyal to you, you look at it over a certain period of time. Once you start doing this, the data you collect can show you some fascinating things.

One of the things you might find is where your marketing efforts fell short compared to one customer over others. The other thing measuring Customer Lifetime Value can do is help you refine your marketing strategy so that you are targeting the right customers.

There are many benefits that come from analyzing Customer Lifetime Value including maximizing your return on marketing campaigns, helping to identify and reward those customers who are loyal, and managing your customer relationship as a monetary investment instead of counting them as a number.

Huge industry leaders in eCommerce are outperforming all the rest because of their focus on retaining customers. Some eCommerce giants are reporting 60-80% retention rates while others are reporting only a 20% rate!

Do you want to learn more about CLV?

Contact us today to learn how we can help you effectively measure your Customer Lifetime Value.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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