So far in our series, we have talked about what offline marketing is, why you would want to use it, and what types of offline marketing you can choose from. Today, we discuss how to integrate offline marketing with online strategies to get the most for your marketing efforts.
In our previous video, we talked about what, exactly, constitutes off-line marketing. We provided several examples of things you can do to implement offline marketing strategies into your marketing plan.
Okay, so now that you have all these examples, which of them do you use?
There are several variables that will determine which off-line marketing method will best work with your business’s marketing plan. Watch our video to learn how to determine which method will work best for you.
Our previous video discussed the reasons why you would want to choose to use off-line marketing strategies. Many people, especially those who have grown up never knowing what it was like before we had technology at our fingertips, might question why you would choose to use off-line strategies. However, as our last video demonstrated, there still are very many valid reasons why using off-line marketing strategies still makes a lot of sense.
In today’s video we are going to discuss exactly what off-line marketing is. As we all know, technology seems to be ruling the marketing world. We are seldom not connected, either by our phones, our tablets, or our computers. In fact, some studies have shown that some people actually suffer a type of withdrawal when they’re unable to be connected via technology.
Our previous video introduced this series about using off-line marketing as a strategy for your business. In this, the second video of the series, we discuss the reasons why you want to use off-line marketing.
With the increased reliance on the use of technology for marketing, the focus for many years has been on the implementation of online marketing strategies. And, of course, online marketing is a critical component of the complete marketing plan.
I’d like to welcome everyone to our newest video series, using off-line marketing as a strategy for your business. We’ve been planning this video series for about two months now, but other priorities continue to pop up over the summer, delaying our progress on this series until now.
But this may not be a bad thing. Now that summer is over and the kids are back at school, everyone is focusing back on their business and looking for ways to finish the year off on a positive note. One of the things you should be doing is reviewing your marketing plan, identifying what has worked over the past year, streamlining for the last quarter, and making your adjustments for 2016.
This newest video series focuses on bringing off-line strategies into your marketing plan. Our introductory video will warm you up to the concept and prepare you for the rest of the series.