ChessgameI was having a conversation the other day with a business colleague and we were discussing various obstacles that present themselves when growing your business. One of the most common obstacles appears to be that of the failure to identify your ideal client.

As I’ve mentioned in previous articles, one of the most important components of your marketing strategy is that of being clear on your target audience. Without a clear understanding of who your ideal client is, the implementation of your marketing strategy can never be honed to that specific audience. And without being able to target your marketing efforts, you will end up wasting time, energy and cold, hard cash.

I have repeatedly written and spoken about how the implementation of a proper, focused marketing plan is not only critical to the growth of your business, but is also a solid financial investment in the future of your business. However, we need to address the reality that there is a bit of an emotional disconnect, especially with small business owners, when it comes to parting with their finances to support a marketing program.

I get that.

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networking2Ok, so how many of you are networking for your business?

We all know that we should be networking. Not only does it expand our circle of influence, but it also allows us an opportunity to share our expertise with others.

Networking does not have to be difficult or time consuming. There is a fine art to developing this skill. Once you realize that it is nothing more than simply meeting with others and exchanging knowledge, you will on the road to being successful in your small business ventures.

And, believe it or not, it can actually be fun!

Join us in this episode of The Small Business Tips Show and listen as we discuss ways to accomplish this for your small business!

Watch our Video Broadcast:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

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PRIt occurred to me today that I’ve never posted anything specifically about the role of public relations.

And, as a public relations and marketing expert, it’s past time that I did so!

Public relations, marketing, and advertising are nearly always lumped together, as though they are all the same thing. Indeed, nothing could be further from the truth.

As I have expressed many times in the past, marketing is about a strategy, while advertising is one way of implementing that strategy. Public relations, while also a part of marketing strategy, is about building awareness for your company.

PR is the art of obtaining free exposure for your company. It provides the opportunity for you to share your corporate beliefs, values, and products and services to the public. There are many ways to achieve this.

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Social mediaThis is been a really interesting week.

I have had the opportunity to work with a couple of different social media marketers, and it’s always fun to get the different perspectives! Of course, I have experience with social media marketing. And, over the past several years, I have had the opportunity to work with many strategic alliance partners who are experts in the field of social media and online marketing.

Lots of times, people think of social media just in the context of various platforms such as Facebook, Twitter, Instagram, and LinkedIn. But social media marketing is a subset of online marketing, and there are many layers to marketing online beyond these communication platforms.

Social media marketing is certainly about setting up profiles on those social media platforms that are most closely aligned with your business model and your target audience. But it is also about getting attention online to your business, amid all of the noise out there on the Internet.

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Work it out

Where did the time go?

Here it is, December 1st already. It’s been 11 months since you started implementing your 2015 goals and plans you hoped to achieve this year.

So, how did you do?

Everyone’s attention is turning to Christmas and the holiday season. But it’s also time to review both the successes and the failures you experienced in your business in 2015. It’s time to take those peaks and valleys, learn from your mistakes, and begin to build your plan for 2016.

We’ve never fully recovered from the global financial crisis in 2008. Sure, we’ve had periods of fairly good growth, but overall it’s been fairly tepid. Many things have changed, not just in North America, but globally. The advances in communication and technology have had a huge impact on how we do business in this day and age. As Dorothy said in the Wizard of Oz, “Toto, I’ve a feeling we’re not in Kansas anymore.”

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