Site audit

Okay, so you’ve got your website out there, but now what?

Chances are that you have done some sort of audit to see how well your website has been performing. We’ve all heard that we should be considering everything from speed of page load to rankings, so you’ve probably found some tests online and have put your website through those. However, in order to get a true picture of your website performance, you should consider more than one type of audit.

Your website is an essential part of your business, and as such needs to be evaluated properly to make sure that it is performing in a way that enhances your online presence.

With this in mind, we wanted to provide you with the following six key areas to consider for your website audit.

1. SEO & Organic Reach Audit

Although the face of SEO has changed over the years, it is still an important factor to consider for your site success. Even if your main focus is not on obtaining clients and prospects through search, it is important that you are not invisible. Therefore, how your website fares in organic search is a major part of a proper website audit. A critical part of making improvements to your site, not only from a strategic perspective but also to find opportunities, is understanding the traffic to your site and the rankings and keywords that deliver this traffic. This audit should provide you with information about what is driving traffic to your site, helping you to plan for further growth.

2. Paid Visibility Audit

Since most organic and paid campaigns are usually run separately from each other, a paid visibility audit is key to understanding if your ad spend is targeting the right keywords. By auditing your website’s paid campaigns, you will gain an insight into what keywords are generating visitors to your site as well as the cost of those visits.

3. Technical Audit

The usability and functionality of your website matters more today than in the past. Not only are users becoming smarter and demanding more from your site, but search engines give preference to websites that are technically sound. This includes such technical elements as page load speed, optimization of images, content to code ratio, etc. And given the importance of mobile responsiveness these days, remember that you must review the technical foundation of your website for both desktop and mobile users.

4. Backlink Profile Audit

We all know that backlinks are important, even if not all of us know exactly what that means or how they work. Learning about the health of your backlinks is often overlooked in a website audit. But the quality and the origin of these links to your website are very important to establish your websites authority, and Google’s ranking algorithm has placed a lot of emphasis on a website’s link profile. But getting authoritative, quality back links has become more and more difficult. Discovering where your own links are coming from can help give you a perspective of just how authoritative your website is in the eyes of the search engines.

5. Competitor Audit

Are you looking for a report, or do you want an audit? You can’t have an audit without having something to compare to. When enlisting the services of someone for your website audit, ensure that they include a competitive audit that will allow you to compare your website among your competitors. This may give you awareness of online competitors that you were previously unaware of. It should also give you a better idea of how well you compare among your competitors; understanding how strong their online presence is can help you identify areas to improve your own online presence.

6. Local Audit

It’s important that you have accurate business information available on your website. Lack of information, or wrong information, can cost you business. A local audit shows existing local profiles, and gives you the opportunity to identify any problems that could be turning customers away.

Without question, your website is an important part of your business. Regardless of whether your B2B or B2C, a properly functioning website is critical to help acquire and retain customers. By ensuring that your website has been reviewed for these 6 six key elements, you can ensure that your website will perform well and help grow your business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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content-is-kingProviding informative, useful content should be the driving force of your marketing.

We all know that the face of marketing has changed significantly over the past several years. Sure, at its core the fundamentals and the principles of marketing remain the same. But how clients and prospects engage has shifted, thanks to the advancement of technology, and content marketing is the best way to reach them online.

Clients and prospects now, more than ever, have control over what they see. TV remotes and DVR’s have allowed us to skip advertisements and channel surf to find those shows that we find most engaging. Traditional cable is also suffering, as more and more people see the advantage of streaming the shows and content that they want to see, without being locked into packages and programming that is dictated to them by the cable companies.

Savvy marketers who have kept up with the times understand that they need to adapt to this ever-changing landscape to keep their clients relevant within their niches. And one of the best ways to do this is with content marketing.

Simply defined, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.  The purpose of content marketing is to attract and retain customers through the consistent creation of relevant and valuable content intended to sway or enhance prospects behavior towards your business.

Content marketing is not something that you do once and walk away. Just like the more traditional forms of advertising, repetition is important. By providing consistent, interesting and valuable information to your clients and prospects, you develop an engaged audience that learns to trust your authority.

But remember, content marketing is not about selling; it is the art of communicating with your clients and prospects. Rather than pitching your products or services, the focus is on providing information that helps make your prospective client more intelligent. This strategy is based on the belief that through the delivery of consistent, ongoing content that provides value to your prospect, you will be rewarded with their business and loyalty.

repeat-customer-marketing

And history has shown that this strategy works! Content marketing is being used successfully by some of the largest global organizations. But the beauty of content marketing is that you don’t have to be a big player to implement this strategy successfully. Properly developed and executed by small businesses, content marketing has proven itself to work over and over again.

Content marketing represents the current and the future state of marketing.

Remember our earlier definition of content marketing?

The key difference between content marketing and other types of marketing is that content marketing is not focused on selling your “stuff”.

Keep in mind that companies are sending us information all the time. But is it relevant? Most of the time it’s not, so clients and prospects become conditioned to delete so much of this. What makes content marketing so in trading in today’s marketing space is that one key point of differentiation – relevancy. Good content marketing engages the audience, changing the way they think and behave in reaction to the materials they are being sent.

You just can’t market without great content.

I’m sure you are using many different types of marketing tactics. But regardless of what you are doing, be sure that content marketing is a part of these processes not something distinct and separate.
Indeed, quality content is a part of all types of marketing. Consider the following:
• Social media marketing: integrate content marketing into the posts on your social media profiles
• SEO: Search engines love businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues that people care about. PR is not about selling.
• PPC: PPC is an expensive experiment that is unlikely to give you a proper ROI without great content behind it.
• Inbound marketing: to drive inbound traffic and leads, you need good content.

To be effective at content marketing, it is essential to develop, create and follow a documented content marketing strategy. We can help you with the development of this strategy, so drop us an email or give us a call if you’re looking for help.

I would also like to invite you to sign up for our free monthly newsletter to get access to our expert interview series. April’s issue features an interview with a content marketing specialist, so don’t miss out. Sign up on the form on the right of this article or by clicking this link now.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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Zig Ziglar quoteLast week, I posted an update to the Entrepreneur Series, presented by Frank Thomas of the Small Business Tips Show and myself.

The episode was entitled “Paralysis By Analysis” and we spoke about how small things can become big obstacles in moving your business forward.

Today I am posting a link to the podcast of this episode so those of you who don’t have the time to watch the video can download it and take it with you.

I hope you find it inspiring!

 

Listen to our podcast:


 
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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analysisParalysis by analysis – guilty as charged?

Today, we continue our new Entrepreneur Series by discussing the issue of paralysis by analysis.

I’m sure we have all been guilty of this at one time or another. We have an idea, create a plan and get all the back end prepared, and then? We do nothing with it, or shift views, or something…

What makes us do this, and how can we avoid it? Join Frank Thomas and me as we explore this aspect of human nature and talk about ways to avoid falling into this trap.

If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

Watch our video:

 

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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Idea

About a month ago, Frank Thomas and I launched our new series for entrepreneurs, and I posted the introductory video here, on our Articles and Posts Page.

As a reminder, the series is focused on helping small business owners and entrepreneurs to be successful. The first video is an overview of what to expect in the series, as well as a discussion on roadblocks on your path to success and how to overcome them.

We are back on track with our schedule (at least for now) and look forward to presenting Part Two of our intro to the series on Thursday.

Meanwhile, as a refresher, you can watch the video by checking our earlier article or listen to our podcast of the episode.

Listen to our podcast:


 
Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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