oilYogi Berra, a former American baseball player and member of Major League Baseball’s Hall of Fame, is well known for his many malapropisms. Even those of us who are too young to have heard them when they first left his lips are familiar with many of these memorable phrases.

And this one is certainly applicable to the cycles of boom and bust in the oil industry.

People are kind of funny; we seem to have a very limited memory of some less-than-pleasant events in our lives, which is probably a good thing. When times are good and things are moving forward, we all get caught up in the momentum and roll with it, never knowing how long it will last but enjoying the ride.

But just like every industry, there comes a time when things cool down. Basic economic theory teaches us that economies can’t exist in an environment of uncontrolled and unending growth. Every economy and every industry will go through a cycle of contraction and control.

This is not necessarily a bad thing. It gives those involved in the industry a chance to catch their breath, regroup and plan for the future.

Those who fear the contraction the most tend to be those who are the least prepared. These are the folks who have overextended themselves and have lost equity, and thus, value, in their business.

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“Life is what happens while you are busy making other plans”.

 

New website photo

You may be familiar with that quote from John Lennon, and  many times it has proven to be true.

We had great plans for the launch of our new (and improved) website.  We had a schedule to follow and an intent to do a build up to the announcement.

Alas, you can never be sure things will go exactly according to plan when you are dealing with technology!

But, a week later than planned, we are pleased to announce that our new site is live, a bit obvious, since you are reading this post on the new site.  Perhaps a bit anti-climatic, but we’re happy with the result.  And we hope you will be too.

Our new style allows us to give you even more information that was on the original site, but with less pages to navigate.  We like the look of the new site: more white space, better text and graphic, more interactive, etc.  And we are hoping you will agree.

So take the site for a test drive.  And please be sure to let us know what you think.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Well, we’re here! The countdown on our video series The Top Ten Marketing Mistakes Small Businesses Make has come to its completion with today’s video, Mistake No. 1.

As a business owner, are you guilty of trying to do everything yourself? Do you feel like you are juggling too many things and, as a result, some areas are performing less than expected?

Marketing Mistake Number 1 will identify for you what happens when the small business owner neglects to understand how critical the commitment of specific resources can be when attempting to execute a marketing program.

We hope that you have enjoyed this series and have realized some value from watching it. If you have friends, relatives, or colleagues who might also appreciate the tips presented, please be sure to share the information with them. We are already preparing our next series, so be sure to stay tuned and check back with us! Thanks for watching our series.

For now, watch this video to see what the Number 1 Marketing Mistake is.

Watch our video now:

Previous Video: Mistake 2

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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We continue our countdown on the Top Ten Marketing Mistakes Small Businesses Make with Mistake No. 2, which speaks to the issue of budgets.

This video will explain why it is so important to establish – and follow – a realistic marketing budget. Expenses can easily get out of hand if a business owner fails to do this! On the flip side, the failure to budget an appropriate amount of time, money and resources can cause the failure of a campaign, wasting the investment and creating the false belief that the campaign itself was the cause of the failure.

Watch this video and learn just how important it is to avoid making this mistake in your marketing efforts.

 

Watch our video now:

 

Next Video: Mistake 1          Previous Video: Mistake 3

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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One of the most common issues small business owners have with marketing is that they see it as an expense rather than an investment. And this can be true if the marketing campaign is not properly managed, resulting in little to no ROI.

In our video today, Mistake Number 3 of the Top Ten Marketing Mistakes Small Businesses Make series, we look at why it is so important to review and evaluate your results upon the conclusion of your marketing campaigns. Neglect this step at your peril!

Watch this video now to see the importance of avoiding this mistake.

 

Watch our video now:

 

Next Video: Mistake 2          Previous Video: Mistake 4

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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