Today, I want to address the issue of the reputation that many marketers are getting.
This is a completely different article than the one that I had intended to write today, but sometimes circumstances change and other issues arise that should be addressed in a timely fashion.
I actually took a few days off work last week and went on a mini vacation to a family member’s trailer, which is located at a lake in beautiful British Columbia. For those of you who don’t know, many parts of Western Canada are experiencing drought-like conditions, and B. C. is one of the hardest hit regions so they’ve been experiencing very little precipitation and very hot temperatures. While I am concerned about the effects of the drought, I must admit that I am a fan of hot weather.
Many business owners believe that marketing is a relatively simple exercise and something that they can manage on their own, for the most part. They may wish to change some elements or some content on their website. Or, they may look to design a brochure to be delivered to prospects. Or, they may look at reworking or putting together any other kind of a marketing campaign, plan, or promotion with the intention of enhancing their business.
And there is nothing wrong with a business owner managing their own marketing. That is, as long as they understand that each individual piece of a promotional undertaking is actually an underlying element of a bigger plan.
This past week I was approached by a prospect who was looking to change up his corporate website. He had spent a lot of money and had spent a lot of time on what became four different variations of the website, and still had not managed to get what he wanted. The various marketing companies that had been hired had been either unwilling or unable to understand the ultimate goal of the business owner in articulating his vision and the brand of his business.
Everyone is familiar with the concept of email marketing. Of course, the definition of email marketing is using email to promote, sell, teach, or otherwise engage your clients and prospects. Over the past several years, using email as a marketing tool has become increasingly popular. This is because it is a relatively inexpensive way to keep your product or service uppermost in the mind of your prospects, increase repetition of visits from your existing customers, and interact with many people at one time.
However, the increased popularity of email marketing has created a double edge sword. Along with the growth in email marketing came a massive increase in email spam. Inboxes have become flooded with the digital equivalent of junk mail. And some of this junk mail isn’t innocuous, but contains viruses and Trojans. This enormous increase in spamming has resulted in the passing of antispam legislation in North America; Canspam in the US, and CASL in Canada.
Antispam legislation has impacted how email marketing is operated. A couple of examples of this are; marketing emails must clearly delineate that they are for marketing purposes, they must go to a targeted audience, and recipients of marketing emails must have opted in to become part of your email list.
But these changes have not eliminated the potential of using email marketing. There are still several valid ways to integrate email marketing into your overall marketing plan.
Today I want to address the issue of using live streaming apps to help enhance your marketing and grow your business. I know that there are many early adopters out there who are already very familiar with using live stream, but this is something that is relatively new to me and something I have not yet tried out. However, recognizing that this tool has many advantages, I have taken some time this week to do some research to learn about this technology and how it works.
From my research, it appears as though there are two main contenders in the live streaming field at this point; Meerkat and Periscope. Both have pros and cons and share many characteristics, but it seems as though Periscope is winning the war. This is likely because periscope is owned by Twitter. Because Periscope is gaining ground, it is the application I will be trying out in the future, so therefore, is the focus of this article.
So just what is live streaming?
Well folks, I try to provide quality tips and marketing information every Tuesday and Thursday to post on our Articles and Posts Page. And, to be perfectly honest, sometimes I struggle with the content. This is because I don’t just want to fill space, but I want to make sure that I am providing you with something that will be beneficial to you in your own business.
I’ve written about many topics over the course of the last several months and it is my intention to ensure that I am providing you with information that is timely, effective, and relevant. I want to provide you with new information and not just rehash the same old messages.
Which brings me to today.
I started the day by reflecting on what I have posted over the past several weeks, and I realized that, although I’ve given many tips and strategies about various elements of the science of marketing, including ideas about how to use video and various other marketing tools, I really haven’t addressed the topic of content in very much detail.