Consumers are quickly shifting their reliance on digital channels for all of their travel preparation, from researching to booking.

Adobe Digital Insights forecasts online revenue growth for the travel industry, with spending expected to hit $98.02 billion.

The typical customer-traveler spent an average of 53 days browsing 28 different sites over 76 online sessions, with more than 50% of travelers checking social media for travel tips, according to a study by Nielsen.

The digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion over the next 10 years, as predicted by travel industry experts.

How’s your revenue forecast?

Need help boosting digital marketing for your travel or hotel business?

What’s your plan of action? Contact us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Or are you apprehensive about getting into Facebook Ads?

Never fear! At Agapi Marketing & Consulting Ltd., we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign? Contact us to get started!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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If you own a website, or several websites, it’s a good idea to know and understand the design changes that have been happening over the last couple of years.

We’re talking about how a change in technology, and change in how people use your website, are directly affecting shifts in design.

Website design as it was a few years ago, has changed to meet a whole new type of user, mostly the mobile device user. In fact, mobile devices have changed the way many big company websites are designed, such as Apple and Microsoft, who made it far easier for their customers to navigate and find what they are looking for.

Many design changes seem to have been driven by mobile devices. In other words, these changes had to take place for mobile users to be able to navigate websites on small screens. If you want to see what we mean, find an old online website that isn’t designed for mobile use, and try to navigate it. If it has lots of menu items, and even menu dropdowns, you will find it unfriendly as you try to see those tiny buttons and find what you are looking for.

The changes that do make it easier, and give a great experience are things like; better use of negative space, using bold and expressive typography instead of heavy loading images that eat up bandwidth for the user, using cinemagraphs instead of static images or full blown videos.

There are some other cutting-edge design tricks like scroll triggered animation such as the new Mac Pro on Apple’s website.

Another thing you can do is create a website application hybrid. A good example for this would be Pinterest. When going to the Pinterest website, users are asked if they want to download the application because ‘Pinterest is best viewed with our application’. And applications are amazing because they can learn and react to each user’s preferences and styles. And of course, Facebook is also another example of taking the desktop website and converting it to an interactive application.

Other things like Intelligent Conversation Bots who can answer questions like: what your store hours are, or what your prices are. You would simply type in the URL where you want to go, and then have a conversation with a virtual helper on that website. It’s fairly high tech stuff that you will likely see more of soon. You will want to take advantage of these new design changes because they will ultimately drive more conversions, and you will have happier customers.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using?

Contact us now at for an evaluation, and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Have you ever searched for anything on Google? Of course, you have!

Think about how often you click on one of the first few links that are shown, see what you were looking for, and then move onto something else. Now think about how often you keep going all the way to the sixth or seventh page of search results (if you ever did) and then decide to make a purchase there.

You do NOT want your website to be on one of those high numbered pages when your potential customers are searching Google for the services that you offer!

You have spent many hours making sure that your website looks perfect, the conversion process is streamlined, and all of the information that your customers could ever want is right there waiting for them. So how do you get your awesome website onto that first page of results so that searchers will actually see it?

Become Google-Friendly!

Every website that exists is crawled by Google so that they can check out the content, the structure, and the intent. They take that information and index it so that when someone conducts a search they can offer the most relevant site. SEO ensures that your website is ready for Google to do it’s crawl so that your site will be visible when potential customers are searching. Finally letting the world see your great website and your great business.

For more information, or help setting up your SEO, contact us today.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Do you have a system to track your Digital Marketing ROI?

Do you have a way to quantify how your digital marketing efforts contribute to the bottom line?

MarketingProfs reported that 71% of marketing leaders and providers say attributing social and content to revenue is a top challenge to showing ROI.

49% say that aligning KPIs with overall business goals ranks as the next biggest hurdle, followed by 47% fail to track leads to revenue.

The figures above also suggest that 29%, 51%, and 53% respectively don’t have that problem.

So the top 3 problems are:

Attributing social and content to revenue.
Aligning KPIs to revenue.
Tracking leads to revenue

Are you having the same challenges?

Do you find a compelling reason to learn more about this? Contact us and get advice.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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