inspireGet ready for our newest project!

 

Those of you who have been following us know that we have been providing marketing tips and strategies twice a week for the past couple of years.

Our goal is to continue to provide you with information of value, in a format that works best for you.

As more and more people are using mobile devices, we have found that the preference of our audience is to receive information by video. Therefore, we are happy to announce that we are starting a new project today – the Marketing In A Minute video series!

Although we will continue to provide articles, podcasts and infographics when appropriate, it is our intention to grow this series, giving you marketing tips in an easily digestible and condensed format. Our videos will give you one tip per post, and will only take a minute or less.

Please join us for our intro video now, and while you are at it, subscribe to our channel so you won’t miss any new tips.

Watch our video now:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

Body Language Secrets

body-language

What do your actions say about you?

Many studies have been conducted and many reports exist regarding the issue of body language. It’s no secret that our actions do often speak louder than words, sometimes revealing emotions and feelings that we were hoping to keep subdued.

The concept of body language, properly applied, can be a useful tool for marketers. Observing how a prospect is responding to what is being said can reveal important clues to help the astute marketer gauged the interest of the prospect.

My friend and colleague, Patty Miller, shared a video on LinkedIn speaking to this issue. The video is called five proven tactics to read body language. (You can find my interview with Patty here!)

Watch the Video here:

So although this short video may appear to be a bit simplistic, it does clearly identify five key areas that anyone can observe to help read their audiences interest and engagement levels.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

Are you sure you are mobile responsive?

If not, you are not only on the radar for Google penalties, but are also losing potential clients.

 

 

We have shared the news about how Google penalizes non-mobile responsive sites, but beyond rankings, you could be losing buiness.

Today, we wanted to share with you an infographic from gomobile solutions that shows clearly why your site needs to be mobile.

See the infographic:

 

mobile-app-infographic

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

Do you ever think that maybe it’s time to throw in the towel?

Sometimes it can be difficult to stay motivated.

As an entrepreneur, some days it can feel like all you do is fight an uphill battle. And sometimes, during these times, you can feel a bit overwhelmed and wonder if all this effort is worth it, or if you should just throw in the towel and try something else.

As someone who has been an entrepreneur for over 30 years, I have felt this pain. During my career, I have had some big wins and some big losses – probably something familiar to your story. And when I feel like throwing in the towel, I take the time to reevaluate why I do what I do and what it would mean to change all of this.

To help keep you moving forward, I have compiled the following three motivators:

1. Stay focused. Sometimes we get overwhelmed simply because we are pulled into many different directions at once. Entrepreneurs are used to juggling many balls, but occasionally we can feel boxed in. Create a checklist of things you have to take care of and prioritize them. Take care of them in order, staying focused on the issue at hand. And don’t beat yourself up if you don’t get everything done. Remember, Rome wasn’t built in a day.

2. Stay positive. Yeah, I know. Sometimes this is easier said than done. But remember that there is light at the end of the tunnel and that the struggles you are contending with will pass. Be sure that you are surrounding yourself with people who support you and are a positive influence. Naysayers will only drive you deeper into negativity.

3. Stay true to yourself. As I mentioned above, when you’re wondering whether to keep going or to give it all up, take the time to reflect white is you do what you do. Create the list of pros and cons-and, of course, there are pros and cons to everything and every career. Then take an objective look and see which column has the most weight. Your decision will become clear.

Now, I’m not suggesting that at times it might be best to shift years and do something else. And, well most people dream of being an entrepreneur, it certainly isn’t the life for everyone. But if you are a true entrepreneur and you generally welcome and even thrive on the challenges thrown in your path, review these three key motivators, take a deep breath and get back in the game.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

If you are using content marketing, you might still be missing the boat!

Much has been said about the value of content marketing in recent times. And, yes, most of it is true.

Search engine optimization has always been an important component of being found online. The ability to search has morphed over the years, creating a much easier and more functional way for web visitors to search for topics and items of interest to them.

But these improvements in search ability have been created by search engines changing the way they track information on the Internet. Algorithm changes, especially with Google (who still dominates the search engine world), have changed the way that SEO marketers do their business – at least in a lot of cases.

In the early days of the Internet, people were encouraged to drop tons of keywords into their website copy, even if sometimes it didn’t even make that much sense. We were also encouraged to build backlinks to tons of websites, in the hopes of building authority.

Well, while the essence of these tools still works, the practicality of putting it into practice has shifted for the better.

While it’s still important to have back links, it’s more important that you have quality back links. If you have too many back links to questionable sites using questionable practices, this can actually harm your placement. And while keywords are still important, it’s important that they make sense, flow properly, and are used appropriately.

So, yes, content is king!

But make sure that your content is fresh, new, and relevant to your audience. Search engines are getting smarter and smarter and will penalize you if you are plagiarizing other content. There is nothing wrong with sharing someone else’s content on your site, but ensure that you are giving attribution and are sharing the information in a proper fashion.

Gone are the days of static sites. And by that I mean those sites that were built, put onto the Internet, and never updated. Adding new, fresh content on a regular basis is your best way to improve your ranking.

But what’s even more important than your search engine ranking?

Being relevant to your audience! By providing fresh content on a regular basis to your target audience, you will gain authority, followers, and-most importantly-respect.

So write often, post regularly and give something of value to your audience and you will win the battle to stay relevant and preserve your positioning.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.