Get the attention of your audience through unique and authentic storytelling!

“A story can cross the barriers of time – past, present, future – and allows us to experience the similarities between ourselves and through others,” says Andrew Stanton, a filmmaker at Pixar.

Customers are looking for something that is unique and relatable to them and storytelling is an age-old method that allows businesses to relate to potential buyers.

Here are 3 elements of storytelling that can help turn the mundane into something of great appeal:

Emotion. Take your customer back to those times they will never forget with emotional appeals, such as sympathy, envy, or intrigue. Move them through from one emotional state to another as the narrative unfolds. This only intensifies their connection with your product and brand.

Authenticity. Be honest. Speak truth and life about the brand and the audience it is speaking to. This will grab their attention while also creating a reputation for your brand.

Relatability. Make a connection to your audience. Do your research on who you are targeting. Appeal to your audience through situations they have also experienced, and also challenges they have overcome.

Use these strategies to make a connection with your audience:

Make Your Story Centered around their Situation and Needs
Make People Feel a Part of the Story Experience
Listen & Create a Relevant Context
Showcase Your Values

Once you have made an effective connection is when your message was absorbed deep in their hearts and minds.

Email us today to find out more about how to become an effective storyteller for your business!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow?

Successful business owners with an eye to the future should be able to answer yes to all those questions.

At Agapi Marketing & Consulting Ltd., we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords. let us start helping your company grow today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Are you new to PPC (Pay-Per-Click) digital advertising campaigns? Or, maybe the time and money you’ve invested in your PPC campaigns haven’t been paying off?

At Agapi Marketing & Consulting Ltd., we are familiar with hundreds of successful PPC campaigns. Take our advice: Here are the top 5 PPC campaign mistakes we see all the time that you and your business should avoid at all costs:

Launching a Campaign Without a Clear Strategy

It’s impossible to measure success without defining clear goals. Ask yourself these two questions: What is your primary goal for this campaign? Who is your target market to reach that goal? Then set up an action plan of specific tasks that will help you reach success.

Taking a “Do-it-all” Approach

As you may already know, PPC marketing is much more complex than it seems. You need to make sure that you have access to a digital marketing consultant.

Effective campaigns address the 3 basic types of PPC traffic separately: search traffic, display traffic, and social traffic. Delivering different ad experiences to each type of traffic increases your odds of success.

Failure to Identify a Realistic Budget

Think of your first few campaigns as tests. They may not be profitable, because you don’t know what will work and what won’t. Your budget shouldn’t be too low or too high. Your budget should be enough to test your campaign for future optimization.

Having Unrealistic Expectations

You may expect to see immediate results from your PPC ad campaign, especially if your website is optimized for SEO. Be patient for the first few weeks of your new campaign.

Not Testing Your Conversion Funnel

Make sure everything is working correctly by using test users. Have them experiment, use the site to perform tasks, and don’t forget to have them test the site from a variety of devices!

Need help from the experts? Contact us at admin@agapimarketing.com.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

If you’re among the business owners who are posting and sharing content through Facebook, Twitter, and other social media platforms, then you’re off to a good start.

But if you’re not getting the results you’re looking for, chances are that’s because your social media isn’t actually very social. Posting and sharing content just isn’t enough!

However, how do you put the ‘social’ back in social media and take your social media marketing game to the next level? By creating opportunities for your customers to get involved in the conversation and get to know you and your brand.

1. Post conversational status messages.

This will humanize your brand. Remind people that your business is run by individuals who care about their products and their customers, not by some faceless corporate machine. Allow your customers to connect with you on a human level.

2. Post videos of yourself talking to your target customers.

As a business owner, showing your face builds trust and, again, humanizes your brand.

3. Ask questions. Hear their story.

Ask about their needs and get feedback on your products or services. The exchange will benefit both you and your customers. You’ll be helping your customers feel like they are a valued part of your business, and as a business owner, you will gain valuable insight about your target customers.

4. Respond to comments.

Being social means engaging in a two-way conversation. When your customers reach out to you, make them feel heard and keep them engaged by responding thoughtfully to their comments.

Do these things, and your business will not only have gone social, but it will start taking off.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Do you have customer reviews for your business?

Based on a report by BrightLocal, getting reviews from your customers can be as simple as asking them.

Here are some of the report’s key findings:

1) 7 out of 10 consumers will leave an online review if they’re asked to.
2) 50% of consumers have been asked to leave a review about a business and actually did leave a review.
3) 20% of consumers asked to leave a review did NOT leave a review for that business.

In short, you can give your customers the opportunity to leave you valuable feedback by simply asking them to leave you a review. Odds are, they will, and then you can use this feedback to promote your reputation.

This report shows the enormous potential of reputation marketing and why it’s important for every business to have a reputation marketing strategy in place to capitalize on it.

Agapi Marketing & Consulting Ltd. can help you navigate best practices to use reputation marketing to your business’s advantage.  Contact us now for more for more information.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share