So, you’re excited to get your business back into the SEO arena… that’s great! However, don’t let that excitement make you miss a crucial step before launching an SEO campaign — complete an SEO Audit first.

Forty-seven percent said in a survey that a full SEO audit should be conducted every six months. How often do you have an SEO audit done?

It is of extreme importance for you to gain an understanding of your SEO performance through an independent, objective, and unbiased SEO Audit.

Is your SEO performing well or not? Were benchmarks and goals set before the SEO campaign started?

Without an SEO Audit, you will not have a sound SEO strategy. Without a sound strategy, your SEO campaign will likely fall through, resulting in a complete waste of money.

Agapi Marketing & Consulting Ltd. puts focus on finding problematic SEO areas and establishing SEO baselines, benchmarks, and goals for a successful SEO campaign.

Here’s some helpful information to give you an idea about the process and points that should be covered in an SEO Audit:

https://www.searchenginejournal.com/the-ultimate-seo-audit-checklist/
https://www.searchenginejournal.com/seo-site-audit-technical/

Are you lost in the jargon? Confused by how technical an SEO Audit is? You’re not alone. Call us and we’ll help you get an SEO Audit done.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Does your website have a blog? Are you blogging?

If not, here are some compelling reasons why you should!

1. Companies that use blogs receive 67% more leads than companies who don’t!
2. Twenty-three percent of Internet time is spent on blogs and social networks, so you need to be blogging!
3. Businesses that blog get more visitors to their website (average of 55% more website visitors)
4. Almost half of the companies in the US use blogs to marketing their product/services because it works!
5. If you blog 16 to 20 times in a 30-day period, you will generate nearly 3 times as many leads as those businesses who do not blog.

We didn’t make this up. Here’s the report:
http://cdn2.hubspot.net/hub/53/file-13221878-pdf/docs/ebooks/lead-generation-lessons-from-4000-businesses.pdf

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

Claim your brand name
Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Suggested tools:

KnowEm.com
NameChk.com

Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
Google+
YouTube
Pinterest
Tumblr
Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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There has been a lot of testing and research done over the past couple of years, and it’s no surprise that more people are using mobile devices to find products or services. The one thing that may or may not come as a surprise is that many businesses haven’t adapted to these changes, or even tested their website. Prioritizing user experience should be the first thing you or your website designer should do.

Any website needs to have design elements that make the website easily seen, and also make it easy to navigate should be on the top of this list. Many websites are starting to get rid of images because they take too long for mobile devices to load, if too many are used. However, if you do use images, they should be scaled down, and the images should use text, such as a card menu seen on Microsoft homepage. This one easy design element shows people what they are looking for quickly, and describes it easily.

And if you’re doing to use video or animation, then fast-loading cinemagraphs are the way to go for mobile devices. These small half-photo, half-animated clips, are quite popular, and load quickly. Make sure that your copy is relevant to the visitor quickly depending on their query, and what got them to your website in the first place. Give a quick big picture of what your site is all about, and what you offer the minute the customer gets there. Realize they may be on a mobile device, and test it, or have your website designer continually test and improve the experience.

Make your site easy to navigate, create different designs for the different sections, but use a consistent theme. Use eye-catching transitions from section to section to keep the user interested. And make sure the font for your copy can be easily seen. Visitors still do the quick scan, so if they quickly scan, make sure you grab their attention quickly. Use custom visual and iconography, or images and symbols, that tells your brand story and shows some personality of who and what your business is about.

All of these design trends are based on statistics. And with the statistics comes the realization that effective website design that makes life easier for users when they visit your site, should be the main goal of you and your website designer. Your competitors are optimizing their websites, if you don’t optimize your site, then you will be left behind.

If you would like to learn more about optimizing and using the latest design trends to improve customer experience, contact us today. We will be happy to help you deliver a great user experience.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Businesses around the globe are cashing in on Facebook’s massive audience and unique features to increase their growth, sales, and overall success.

Is your business using Facebook Ads yet? Are you apprehensive to get into Facebook Ads?

Never fear! At Agapi Marketing & Consulting Ltd., we can help you get a well-deserved Facebook boost by:

1. Capitalizing on Facebook’s huge captive audience: Facebook has over 1.7 billion active users, and features that help you target your ads so that they’re seen by your potential customers.

2. Transforming Facebook visitors into customers: turn your cash into traffic to your landing pages and conversion funnels. Facebook even lets you re-market towards users who have engaged with you before.

3. Utilizing Facebook’s powerful Call-to-Action feature: Unlike others, Facebook Ads lets small businesses choose from a variety of call-to-action options, which lets you focus on exactly what you want your audience to do.

4. Developing demand generation advertisements: The average Facebook users spends 40+ minutes a day there to explore, connect, and discover. Help them discover just how much they need what you have to offer!

5. Testing your content before you spend money to maximize engagement: Another reason to advertise on Facebook is that it lets you get the most bang for your buck. How? You can test how engaging your content is by posting it on your page for free and analyzing your Insights. Then you can put your money on the most successful posts!

6. Creating video ads: Facebook videos have high rates of engagement and can help create buzz around your business.

Ready to begin your next Facebook Ad campaign? Contact us to get started!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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